As of October 2013, there were more than 540M users of Google+! But many people I talk to have never heard of it. If you haven’t already read my previous blog about why should you care about Google+, you probably should, and then follow the steps in this one to get started.
First things first … create a business page on Google+ for your company. It’ll help your SEO, reinforce your branding, and give you an opportunity to target your postings. All you need to do is create your own personal Google+ account and then add a business page.
Start by claiming your Google business listing with Google My Business. You may have to wait a few days while your pin number arrives by snail mail, but once you have it and enter it, you’ll be ready to get started. You’ll show up via Google maps, Search & Earth and be easier for prospects to locate – both physically and virtually.
Complete your company profile:
- You need to tell a story. Not any story, a GOOD story. Provide a keyword rich and focused overview on what you do as a business and add a tagline.
- Claim your vanity url. This may not appear when you construct your profile but the next time you log in, Google will ask you to claim the url.
- Ensure you add in your contact information (phone number, fax number if you use one, and an email address) and your website url. If you do have a fixed office location, or a few of them, make sure you include it too.
- Upload your company logo and a banner that explains, visually, what your focus is.
- Include all your social site links and help Google connect the dots for you.
- Should you contribute content to other properties, make sure you include all the links to your profile on those properties so Google understands the relationship between your website, your Google+ profile, your other social sites, and them.
If you’re a little stuck, please feel free to visit our profile for some clues on what to do next.