By Cheryl Salazar, The Partner Marketing Group
Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing way to show people what you like, why you like it, and a link to more information about the thing you like. It’s a retailers dream!
Now although this medium lends itself well for B2C marketing, companies are also beginning to leverage it for their B2B Marketing and here’s why…
- It’s where the people are. According to this marketing ebook by Hubspot, unique visitors to Pinterest.com increased by 155% just in one month, from December 2011 to January 2012.
- Going viral has never been so easy! Users can pin, re-pin, follow, and comment on things of interest. The easy format of Pinterest brings “going viral” to a whole new level.
- Increased traffic. Although links from Pinterest don’t actually increase SEO, it does drive tons of traffic back to your website that can result in lead generation.
For these three reasons, I think Pinterest is worth looking into for businesses. It’s a great way to catch the attention of more prospects and yet another way to get them engaged. If anything, it’s a great way to promote your blog. What do you have to lose? Sign up for an account today!
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