By Cheryl Salazar, The Partner Marketing Group

 

Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing way to show people what you like, why you like it, and a link to more information about the thing you like. It’s a retailers dream!

Now although this medium lends itself well for B2C marketing, companies are also beginning to leverage it for their B2B Marketing and here’s why…

  • It’s where the people are. According to this marketing ebook by Hubspot, unique visitors to Pinterest.com increased by 155% just in one month, from December 2011 to January 2012.
  • Going viral has never been so easy!  Users can pin, re-pin, follow, and comment on things of interest. The easy format of Pinterest brings “going viral” to a whole new level.
  • Increased traffic. Although links from Pinterest don’t actually increase SEO, it does drive tons of traffic back to your website that can result in lead generation.

For these three reasons, I think Pinterest is worth looking into for businesses. It’s a great way to catch the attention of more prospects and yet another way to get them engaged. If anything, it’s a great way to promote your blog. What do you have to lose? Sign up for an account today!

For more marketing tips, visit thepartnermarketinggroup.com, or opt into our monthly newsletter by texting TPMG to 22828.

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