LinkedIn Tips: How to Make Your Company Page Better

By Barbara Pfeiffer, The Partner Marketing Group

Have you been looking for LinkedIn Tips? I love good, short articles on how to use LinkedIn better as a social networking – and lead generation – tool. Much of our website traffic comes from LinkedIn and yes, we have closed new business from it. So when I ran across this article, 5 Sure-Fire Signs Your LinkedIn Company Page Sucks, I was eager to read it. (Although I love “bold” headlines like this one, I’m a bit shy in using them myself.)

Excellent advice from SocialMediaToday on how to better leverage your company’s page on LinkedIn. Note that I said “company page”, not your personal page. Oh…don’t have a company page? If that’s the case, this is a great time to fix that problem.

After you do, check out the tips in the article to make it a better visitor experience. You can…

–          Add your products and services to the company page. Less is NOT more in this case. Be specific about who you help and what problems you solve.

–          Post status updates from your company page. Make them relevant and informational to your followers.

–          Go directly to this page to add the company profile plugin to your blog and/or website.

–          And there’s more at http://socialmediatoday.com/justinthesouth/406452/5-sure-fire-signs-your-linkedin-company-page-sucks?ref=popular_posts.

If you have a little time around the holidays, and the phone isn’t ringing quite so much, it would be a great time to review, update, and polish both your personal LinkedIn profile along with the company version. Good luck!

For more ideas and tips, check out our blog at https://thepartnermarketinggroup.com/blog/. And when you do, opt into The Partner Marketing Group monthly newsletter for ideas, tips, tricks, webcasts and more marketing info to help you generate leads and drive demand.