LinkedIn Tips: How to Make Your Company Page Better

By Barbara Pfeiffer, The Partner Marketing Group

Have you been looking for LinkedIn Tips? I love good, short articles on how to use LinkedIn better as a social networking – and lead generation – tool. Much of our website traffic comes from LinkedIn and yes, we have closed new business from it. So when I ran across this article, 5 Sure-Fire Signs Your LinkedIn Company Page Sucks, I was eager to read it. (Although I love “bold” headlines like this one, I’m a bit shy in using them myself.)

Excellent advice from SocialMediaToday on how to better leverage your company’s page on LinkedIn. Note that I said “company page”, not your personal page. Oh…don’t have a company page? If that’s the case, this is a great time to fix that problem.

After you do, check out the tips in the article to make it a better visitor experience. You can…

–          Add your products and services to the company page. Less is NOT more in this case. Be specific about who you help and what problems you solve.

–          Post status updates from your company page. Make them relevant and informational to your followers.

–          Go directly to this page to add the company profile plugin to your blog and/or website.

–          And there’s more at

If you have a little time around the holidays, and the phone isn’t ringing quite so much, it would be a great time to review, update, and polish both your personal LinkedIn profile along with the company version. Good luck!

For more ideas and tips, check out our blog at And when you do, opt into The Partner Marketing Group monthly newsletter for ideas, tips, tricks, webcasts and more marketing info to help you generate leads and drive demand.

2021 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

Download focused marketing benchmarks and insight just for the technology channel.

Marketing Matters-The Partner Marketing Group

Marketing Matters

Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.

Customer Success Stories

Read how we’ve helped software and technology companies like you grow and succeed.

eBooks, Articles & More

Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.

Our Blog

Join our experts for the hottest trends, topics, and news in technology marketing.

Pin It on Pinterest