By Cheryl Salazar, The Partner Marketing Group

 

According to this Slideshow from marketingprofs.com, most well-known national brands will occupy 50%-80% of the links on the search engine results page. But when you add a geographic differentiator, results change. When enhancing your web presence, it’s important you master the local web to really see results. Here are some tips on how to do this:

  1. Local Websites: First thing is first, you need to make sure your website speaks to the locality of your business. Optimize with geographic keywords and make sure to include name, address, and physical address on every page.
  2. Mobile Accessibility: Mobile users impact local search engine ratings because searches are made locally, as they’re on the go. Make sure to tailor your website and/or web parts for mobile users, making it easy for them to access the information they need.
  3. Local Search Registrations: Sign up for the big wigs- Google, Yahoo, and Bing, but don’t forget the little guys. The more places you’re registered, the higher your local search ranking will go.
  4. Tracking and Reporting: Online analytics can help you accurately track and report on your local web strategy. Don’t forget to also track phone calls within this effort.

The Partner Marketing Group can help you achieve higher Search Engine Optimization through fresh website copy and/or by leveraging our virtual webmaster services. Please contact us with your questions.

For more marketing tips, visit thepartnermarketinggroup.com, or opt into our monthly newsletter by texting the letters TPMG to 22828.

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