broken links_20By Michelle Glennie, The Partner Marketing Group

Broken links happen before you know it, and they happen all the time. If you’re not doing due diligence with your website on a continual basis, reviewing its links and your external links, you can be sure broken ones are on your website. Broken links do serious damage to your website for a number of reasons:

  • They stop engine crawlers IN THEIR TRACKS. By being unable to crawl your site properly, your search engine ranking is directly impacted.
  • They provide a poor experience to your visitors and could result in lost customers and revenue.
  • Your website traffic will drop as search engine algorithms will assume the content is poor.

How do you fix them?

Broken links result in the dreaded ‘404 error’. You’ve probably seen that one before. The causes of this are numerous:

  • You’ve moved a page.
  • You’ve renamed a page.
  • You’re linking to a download that has either been moved or deleted.
  • You’re linking to an external page that has been moved or the url has been changed.

You need to fix your broken pages as soon as possible. Get started by finding the broken links on your website with Run the tool, at minimum, at least once a quarter.

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