In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts.

Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing initiatives in the coming year. What are your plans?

Read on to learn more about how businesses outsource their marketing initiatives today.

Why Outsource Marketing?

Outsourcing marketing involves using an external provider to handle your organization’s digital marketing efforts. The practice has become an increasingly popular strategy for businesses across various industries, and for good reason! Our research shows that hiring an expert who knows what they’re doing is more cost-efficient than hiring a novice or trying to do the work yourself.

Here are a few functions marketing teams typically outsource:

  • Assessments, Reviews & Planning
  • Content Creation
  • Web Design
  • Video

By outsourcing certain marketing fundamentals, businesses can free up internal resources and reduce overhead costs while gaining access to specialized expertise. For example, outsourcing content production or advertising campaigns to an external agency can provide access to cutting-edge technologies and industry-specific knowledge without investing in expensive software or hire additional staff.

Advantages of Outsourcing Marketing

There are numerous advantages to outsourcing your marketing efforts, such as greater flexibility, cost savings, access to experienced professionals, and the ability to focus on core business operations.

Cost savings:

By outsourcing your marketing, you don’t have to worry about the expenses of maintaining an in-house marketing team, such as salaries, benefits, office space, equipment, and training.

But don’t forget that you need a budget to go to market and make an impact!

Access to specialized skills:

Outsourcing gives you access to a team of marketing experts who specialize in different areas, such as channel strategy, content marketing, social media marketing, SEO, and PPC advertising. You don’t have to invest time and money in training your in-house team to develop these skills.

Time savings:

Outsourcing lets your in-house team focus on core tasks and avoid distraction from their primary duties.

It can also benefit owners, BDMs, or sales leaders who find themselves pulled into marketing initiatives needing more expertise. Outsourcing frees up their time to focus on their job while your marketing partner helps elevate your company messaging and brand presence.

Flexibility and scalability of resources:

When you outsource your marketing, you can quickly scale your efforts up or down according to your business needs or market conditions. You don’t have to worry about hiring or laying off staff to match fluctuations in demand.

Is Outsourcing Right for you?

At The Partner Marketing Group, we always recommend that our current and prospective clients consider these questions:

  1. How do your marketing results compare to industry averages?
  2. Do you always need to catch up on what you had planned?
  3. Do you have all the skill sets and resources required to go to market?

Check out the graphic below. Consider each skill. Does your team have the expertise to manage it? Do you have the time to invest in it?

Today's B2B Marketer


Rank each skill on a scale from 1-5. Anything you score three or less might benefit from outsourcing.

If you have reason to believe your marketing is underperforming because you’re behind or don’t have the resources to create and maintain effective marketing campaigns, you may need to consider outsourcing.

By researching and selecting a reputable partner, you can maximize the benefits of outsourcing and your marketing efforts while saving money, time and resources.

Do you want to learn how to maximize efficiency and achieve better results with the right partner? Download our 2023 Technology Marketing Benchmarks & Trends Report to learn more about how your marketing efforts stack up amongst your peers!

Also, connect with The Partner Marketing Group today if you’re looking for ways to optimize your marketing efforts while improving ROI!

2021 Technology Marketing Report-The Partner Marketing Group

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