Marketing Matters
Quick Tips for Busy Technology Marketers
Because now, more than ever, Marketing Matters.
Relax and welcome to Marketing Matters, a passion of ours that’s all about helping you learn and grow in your marketing skillset and knowledge.
Marketing Matters is a collaborative, ongoing effort from our leadership team where we share insights, Q&As, videos, blogs, cheat sheets, and more in a quick, consumable way. With over a century of combined channel experience, we have a lot to share so come back often!
Stay In The Know!
Getting the Most from Your B2B Marketing Agency
In this edition of Marketing Matters, we focus on how you can get the most value out of your relationship with your B2B marketing agency and what to look for when engaging an agency for the first time.
What The Channel Needs from Publishers
In this episode of Marketing Matters we talk about how Software Publishers can support their technology channel partners through the right marketing investments and strategies to drive success for all parties.
The New B2B Marketing and Sales Funnel
This episode of Marketing Matters discusses the new marketing and sales funnel for B2B marketers. This aligns to the fundamental shifts seen in buying behavior and how prospects research solutions.
Marketing Matters: Why Visual Content Matters
In this episode of Marketing Matters we address the importance of visual and unique content and how it can serve to to engage your audience and reinvigorate your technology marketing.
Mapping Content for your Buyer’s Journey
In this edition of Marketing Matters we cover the content requirements you need when considering your buyer’s journey, and how you can use a central piece and expand on it to address the various stages of the buyer’s journey.
Marketing Matters: Gated versus Ungated Content
In this edition of Marketing Matters, designed for B2B marketers, we discuss when and what type of content you should gate and when you shouldn’t.
Building Your LinkedIn Personal Profile
This episode shares best practices for building and optimizing your personal LinkedIn profile. It will step you through everything you need to set up your account as well as provide a link to a handy sheet you can use when working on your profile. [Download PDF]
Marketing Matters: Decreasing Bounce Rates
This episode of Marketing Matters covers how you can decrease bounce rates on your website, the pages you should start with and the steps you can take to make improvements.
Marketing Matters: Content Distribution Strategies
This episode of Marketing Matters provides tips and tactics around content distribution. By implementing these content distribution strategies you can reach new audiences and build pipeline.
Featured Downloadable Resources
Marketing Matters Blogs
Marketing Matters Q&A – Social Media & PPC
Social Media and PPC Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and...
Marketing Matters Q&A – Marketing Budgets
Marketing Budgets Marketing budgets are the foundation of any marketer’s success or failure. When economic uncertainty begins to happen, marketing tends to be one of the first areas to have budgets frozen or cut. We have seen this happen many times over the years and...
Webinars and Virtual Events – Marketing Matters Q&A
Webinars & Virtual Events With the cancellation of many in-person events, we find ourselves looking for ways to connect with our clients, prospects, colleagues and publishers. For the foreseeable future, we are going to have to pivot and host as well as attend...
