As part of my investment strategy, I own a number of rental properties that are managed by a professional property management company. Although they do a great job of managing the day-to-day needs of the tenants and they provide owner’s statements monthly, I still have to track the income and the expenses.
Outsource your marketing, is it the answer?
I worked for an accounting software company for years (Great Plains), but it doesn’t mean I have great skills when it comes to accounting. To preserve my mental health, this is the year I’m going to outsource the monthly bookkeeping and reconciliation to my CPA.
Similarly, marketing is a highly specialized area many companies struggle to do well. It seems more cost effective to keep everything in house, but is it really? What about quality? Consistency? It doesn’t seem all that hard to write some blogs and send some emails out—until the results start coming in and weren’t what you were hoping.
How do you know it’s time outsource your marketing?
- When you need more content than your current marketing team can produce, such as weekly blog posts or quarterly eBooks for industry-specific campaigns.
- When you realize you haven’t communicated with your existing customer base in weeks/months, only to find that a competitor is marketing to them.
- When you don’t have a marketing strategy, only a long list of unrelated one-off tactics that are not producing results.
- When you know you should be doing something “socially” but find yourself sucked into watching a video of a cat eating a potato chip instead of actually creating and sharing content important to your prospects and clients.
- When you’re afraid of wasting time and money on ineffective marketing tactics so you do little to nothing to promote your company, brand, services, products, and most importantly, the success of your own fantastic and appreciative clients!
[bctt tweet=”Here are 5 ways to tell it’s time to outsource your marketing.” username=”PartnerMktGrp”]
Wanting vs. Deciding
A statement from a book I’m currently reading sticks with me. It talks about the huge difference between “wanting” to make a change (passive) vs. “deciding” to make a change (active). I’ve decided to make a change so the next step in my outsourcing journey has been made – I’ve contacted my CPA to ask what he needs in order to take over the bookkeeping of my property business and to come up with a fee.
The next step in your outsourcing journey is to decide which aspects of your marketing can be done faster, more efficiently, more effectively, and often less costly than doing it in-house. Then, contact someone who can help you, such as The Partner Marketing Group. Catch us at 734-425-7414 or info@ThePartnerMarketingGroup.com and together we’ll figure out if outsourcing will preserve your mental health (as it did mine).