By Michelle Glennie, The Partner Marketing Group

Nothing could be worse in marketing than the target audience not catching the action item in your marketing effort whether it is on a website landing page, in an email, or in a blog post. Having a clear call-to-action (CTA) is a great opportunity to capture information about your potential leads. All too often CTAs are buried in the middle of a paragraph or at the bottom of a page, which can translate into missed opportunities to catch your audience’s attention. In a recent blog post from Hubspot they discuss what it takes to design CTA’s that grab attention.

The post How to Master the Design of Compelling Calls-to-Action gives 8 examples like:

  • Size – The size of the action item should be relevant to the content around it.
  • Shape – Don’t limit yourself to squared off buttons.

After you look at that blog post you may be asking yourself “how I can take advantage of CTAs?” Since you are already familiar with your own content you may overlook certain opportunities to add in a call-to-action. Get a fresh set of eyes, such as another team member, to look at your marketing efforts to give you direction on where you could add in CTAs.

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