Call-to-Action
By Michelle Glennie, The Partner Marketing Group
Nothing could be worse in marketing than the target audience not catching the action item in your marketing effort whether it is on a website landing page, in an email, or in a blog post. Having a clear call-to-action (CTA) is a great opportunity to capture information about your potential leads. All too often CTAs are buried in the middle of a paragraph or at the bottom of a page, which can translate into missed opportunities to catch your audience’s attention. In a recent blog post from Hubspot they discuss what it takes to design CTA’s that grab attention.
The post How to Master the Design of Compelling Calls-to-Action gives 8 examples like:
- Size – The size of the action item should be relevant to the content around it.
- Shape – Don’t limit yourself to squared off buttons.
After you look at that blog post you may be asking yourself “how I can take advantage of CTAs?” Since you are already familiar with your own content you may overlook certain opportunities to add in a call-to-action. Get a fresh set of eyes, such as another team member, to look at your marketing efforts to give you direction on where you could add in CTAs.
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