Marketing Tools: More Tools Than Time?

By Michelle Glennie, The Partner Marketing Group

Take advantage of an array of social media information tools, your own precious time, and some wonderful online marketing resources to supercharge your business effectiveness.

Marketing Tools

How to Make the Most of These Resources

Useful social data tools for your business   Spare me! No more about social media, please! Well, it’s here to stay, so rather than fight it, let’s get some real value out of it. Recently, Scott Gerber and members of the Young Entrepreneur Council (YEC) identified their favorite social media tools to gain customer insight. Consider AddThis, which make it easy to add social network share buttons to your site. But what’s better is it comes with weekly emails with data about which products or services were shared or used most and more. You’ll find 10 very useful recommendations from the YEC in all!

Simple, powerful ways to make your hours ‘work harder’   Chris Brogan, in Entrepreneur magazine, offers some quick, simple ways to leverage your time. Consider his rule of thirds—spend 1/3 of your day prospecting, 1/3 on necessary business tasks, and 1/3 on supporting your existing customers. Most people, says Brogan, focus on one or two of these three essential areas and underserve the rest. Check out his article for more valuable tips and webtools to put more balance and impact in your day.

Hungry for free online marketing resources?   Marketing strategist Barbara Findlay Schenck serves up 10 shouldn’t-be-without web resources to know and use, including Hubspot grader tools to help you measure website marketing effectiveness; MailChimp for a small-scale (2,000 opt-ins/12,000 sends monthly) email marketing tool; and its primate neighbor, SurveyMonkey, a polling tool with free packages that permit you to survey up to 100 customers a month with up to 10 questions. Learn more about these and seven other potent resources ready to go to work for your business.

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