The B2B Technology Marketing Survey Report is HERE2016 B2B Technology Marketing Survey Report

By Michelle Etherton, The Partner Marketing Group

Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing technology and need more than general marketing benchmarks. We asked only software/technology resellers and ISVs to participate in the survey so you get real-world peer insight that applies to your business, addresses your challenges and helps you compete in this market.

Technology Marketing: What are other marketers doing?

The report is packed with information intended to guide your marketing efforts in the right direction. You’ll find out what’s working, what’s not, and maybe some new ways to give your company an edge.

  • Are technology companies succeeding or struggling with social media?
  • Which lead generation tactics are delivering results?
  • What are the biggest marketing challenges for technology companies right now?
  • How are technology marketers engaging with customers?

The 2016 Survey Report covers all the key marketing areas such as Lead Generation, Inbound vs. Outbound Marketing, Content, Blogging, Customer Engagement, Social Media, Marketing Automation and much, much more.

The Report

Enjoy the report and we welcome any feedback on ways we can make it as valuable as possible for your business. If you are a software/technology VAR or ISV and would like to participate in the 2017 Survey, please let us know.

Looking for More Marketing Help?

Need help? The Partner Marketing Group specializes in building channel marketing and engagement programs, training and workshops, and social media and demand generation campaigns to enable and empower your channel’s marketing success.

If your company is ready to explore getting help with your channel marketing program, The Partner Marketing Group can help you through your marketing journey from start to finish! Contact us today to get started on your best marketing strategy!

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Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.

Customer Success Stories

Read how we’ve helped software and technology companies like you grow and succeed.

eBooks, Articles & More

Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.

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