LinkedIn Marketing

By Michelle Glennie, The Partner Marketing Group

In regular ‘social media fashion’, LinkedIn has recently made some updates to their site, changing the way businesses can use its social media platform for marketing purposes. We know here at The Partner Marketing Group that it can be hard to keep up with the continuous updates, so here is a spotlight of what to check out in your ‘new’ LinkedIn profile…

Customize Your LinkedIn

When you log into LinkedIn, you may have noticed that on the homepage, you see some recommended news for you to view. I don’t know about you, but I typically find a lot of interesting articles here, but was not sure how I could select more of what I wanted to read. LinkedIn now allows you to customize a news area just for you to see articles that you are interested in, which is controlled through who you list as your Influencers.

Influencers on LinkedIn

To select who you would like your Influencers to be, from the top bar, click on Interests, then Influencers. You will then be taken to a new page that shows you Influencer Posts. From this page, you can begin adding Influencers by clicking the blue + button in the upper right hand corner of the people listed. Now, to add another layer of complexity, they have where you can select Channels. So what is the difference between an Influencer and a Channel? An influencer would be a person like Bill Gates or Richard Branson, a channel on the other hand, will be topics like Marketing Strategies or Healthcare. By selecting Influencers and Channels to follow, you will be then getting articles that fit your role, interests and industries that you work in. Check out “Your News” and let the selecting begin!

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