By Michelle Glennie, The Partner Marketing Group

 

I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over to Websters Online to see what they had for me.

WebstersOnLine.com (WOL) is an online business to business search engine. According to the website, WOL attracts over 30 million visits mostly by procurement or buying agents a year and growing.

Fortunately, it was easy to enter “concrete” in the Product/Service tab and select the state. Viola! I had what I was looking for, including address, phone number, and in some cases, a contact name and title. One thing I like is the ability to see the SIC codes (3272, 3312, 5032) associated with a particular concrete manufacturer and to hyperlink to other business that fall into those SIC code categories.

Give it a try! It’s a quick way to build a “specialty” list that is highly targeted to your marketing efforts.

For more marketing ideas, opt into the monthly newsletter at www.ThePartnerMarketingGRoup.com or contact us at info@ThePartnerMarketingGroup.com for marketing ideas that fit your need and your budget.

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