By Cheryl Strege, The Partner Marketing Group

Lead Generation: List Building

Does list building stress you out? You’re not alone! One of the biggest challenges in creating that amazing marketing campaign to  bring in qualified responses and leads – can both delight the sales team, and impresses the boss – is the “dreaded” lead generation list. The list can “kill” even the most beautifully written and designed campaign in a heartbeat with the wrong audience for your offer, solution, or product. And that’s just the standard direct mail list – email lists are even more problematic due to the opt-in requirements and the CAN-SPAM laws.

List Building Tips

But I have a tip for you.  Check out Quick Search Tool from ( It will essentially give you a “list of lists” for any search criteria you enter – and it’s not confined to SIC code definitions! In other words, you can search for “soccer moms” or “QuickBooks users” – which don’t have SIC or NAICS categories – and the tool will serve up the most appropriate lists for the target audience you’re after. Then it’s a simple matter of clicking through to the individual list(s) to determine the cost per thousand, the selection criteria, how to purchase it, etc. It’s a quick and easy way to determine which list (f there is one) targets the exact kind of prospect you’re looking for.

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