By Cheryl Strege, The Partner Marketing Group

Lead Generation: List Building

Does list building stress you out? You’re not alone! One of the biggest challenges in creating that amazing marketing campaign to  bring in qualified responses and leads – can both delight the sales team, and impresses the boss – is the “dreaded” lead generation list. The list can “kill” even the most beautifully written and designed campaign in a heartbeat with the wrong audience for your offer, solution, or product. And that’s just the standard direct mail list – email lists are even more problematic due to the opt-in requirements and the CAN-SPAM laws.

List Building Tips

But I have a tip for you.  Check out Quick Search Tool from MailingLists.com (http://www.mailinglists.com/). It will essentially give you a “list of lists” for any search criteria you enter – and it’s not confined to SIC code definitions! In other words, you can search for “soccer moms” or “QuickBooks users” – which don’t have SIC or NAICS categories – and the tool will serve up the most appropriate lists for the target audience you’re after. Then it’s a simple matter of clicking through to the individual list(s) to determine the cost per thousand, the selection criteria, how to purchase it, etc. It’s a quick and easy way to determine which list (f there is one) targets the exact kind of prospect you’re looking for.

Sign-Up Today

For more marketing tips and ideas, opt into our monthly newsletter at www.ThePartnerMarketingGroup.com. We provide marketing services such as e-newsletter content, creation of customer case studies, and virtual marketing directors to help you create and execute your “best ever” marketing campaigns tailored to your product and business needs. Check us out today!