Sales Pipeline

By Michelle Glennie, The Partner Marketing Group

If so, stop reading this right now. But if not, it’s no secret today that for most businesses the sales pipeline could use some “oomph”. Whether the pipeline has but a dribble in it or is overflowing, we would always like more leads in case the sales team hits a dry spell. If you could use some tips on how to generate those leads, check out the Microsoft Sales Specialist Central site.

They have an interesting line-up of webcasts around selling CRM, ERP and the private cloud, as well as a number of other Microsoft products but the one that caught my attention was “innovative prospecting” from Andrea Sittig-Rolf. Andrea is the author of 4 compelling business books, a column writer for the Huffington Post, and the Sales Host for the HP/Microsoft’s “Coffee Coaching” channel on YouTube.

Check out her session coming up on March 14th at 8:00am PT at as well as the January topic on standing out from the pack (for you marketers reading this) as well as the February topic on “How to Sell the Cloud”.

What makes these sessions a bit different than the norm is that the recorded sessions have much more “content”. For example, with the “How to Sell the Cloud” recorded webcast, I can not only play the webcast but I can download the podcast, an enterprise slide show and a small business slide show. All good stuff to incorporate into the sales process without having to create it myself!

NOTE: You’ll have to use your Windows Live ID to sign into the site.

Need more marketing help? We hope you will explore all the marketing services and solutions we offer for the software and technology channel on our site and head over to our Marketing Resources page for helpful eBooks, articles, videos, and more!

By Cheryl Strege, The Partner Marketing Group.

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