The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don’t revisit your marketing plan regularly, it will become outdated and ineffective.
Our recent Technology Marketing Benchmarks and Trends report shows that while 71% of technology marketers have a documented marketing plan in place, half (49%) are only somewhat successful — or worse — at measuring its effectiveness. An agile marketing mentality can maximize efficiency and drive results, all while being able to keep up with industry changes.
Learn what agile marketing is all about, how you can increase efficiency, and the four agile marketing best practices to integrate into your current strategies.
1) Double down on what’s working
Agile marketing offers a simple approach to help your business stay ahead of the curve: if it works, double down on it. By focusing on the areas of your marketing plan that were most successful over the past year, you can identify specific verticals, segments, offers, channels, and more that have proven to drive growth and ROI.
You can make the most impact with your limited budget and achieve better results by allocating more resources to these proven strategies and tactics. For example, if you find that video content on social media drives the most engagement and conversions, you should dedicate more resources to creating and amplifying your video content.
2) Integrate complementary strategies
Integrating complementary strategies can help you get the most out of your marketing budget. This means selecting two or more tactics that work together to achieve a shared goal and leveraging them simultaneously.
For example, content creation and SEO are two strategies that naturally align. Investing in both simultaneously creates a win-win situation where better prospects are attracted and your search engine ranking gets a boost.
By optimizing your marketing strategy with an integrated approach, you’ll get more out of your budget and be better positioned to attract and retain customers in an increasingly competitive landscape.
3) Remove under-performing strategies
Regularly evaluating the performance of your marketing strategies can help you make informed decisions on what is working and what isn’t. Investing in processes that aren’t delivering results wastes valuable resources and can damage your brand reputation and customer relationships.
By abandoning underperforming strategies, you can make the most of your limited resources and reallocate your budget to higher-performing marketing tactics that will help you stay ahead of the curve.
It is, however, important to note that effective marketing doesn’t happen overnight. In fact, many digital marketing strategies take 90 days or more to begin showing results. The more data you have, the easier it is for you to decide whether or not your strategy is performing as you expect it to.
4) Keep experimenting
Testing different audiences, content, and approaches is necessary to achieve success. Analyzing test results is a crucial component of agile marketing, as it informs new strategies and makes them more effective. Continuously testing and refining ensures marketers can create campaigns that successfully engage the audience, drive conversions, and sustain long-term growth. Therefore, an agile marketing approach can lead to better results and higher profitability, enabling teams to evolve with the ever-changing landscape.
In conclusion, agility and flexibility are essential to successful marketing. By embracing an agile marketing approach that focuses on what works, integrates complementary strategies, removes underperforming tactics, and continuously experiments, businesses can maximize their marketing budgets and achieve sustainable growth.
Want to learn how you can maximize efficiency and achieve better results? Download our report to learn more about how your marketing budget planning stacks up amongst your peers!
Also, connect with The Partner Marketing Group today if you’re looking for ways to optimize your marketing efforts while improving ROI!