Learn How to Write Compelling Content

By Michelle Glennie, The Partner Marketing Group

Do you write compelling content? Have you noticed that online readers have an extremely short attention span, but that doesn’t always mean you should keep things short and sweet. What this actually tells writers is that copy needs to be compelling enough to hold the reader’s attention, whether it’s 3 sentences or 3 pages long – compelling content is key when marketing to potential consumers.

Taking an interesting angle to a sometimes (Okay, I’ll say it) BORING topic such as accounting software is easier said than done. The one thing holding writers back? Fear! Come on, you can admit it. The easy way is to go that generic and boring route, but approaching it with some creativity is risky and even worse, it makes things a bit more personal. But this personal and creative approach to writing copy will entice people to keep reading. Readers will perceive your sense of humor and sense of self, and if you’re tactful and honest, there’s really nothing to be afraid of! Readers will respond with more interest resulting in more loyalty toward pursuing a business relationship with your company.

And worst case scenario- If they don’t like what they see, then what have you really lost? Someone who prefers to read boring and stale information about accounting software? Trust me; there aren’t many of those out there!

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