Visual Appealing Marketing

By Cheryl Strege, The Partner Marketing Group

We all love a great Super Bowl ad because it (usually) makes us laugh, captures our attention, and it reinforces a brand we know. But did you know you can get those same benefits by using visual appealing marketing – minus the mega-millions associated with Super Bowl commercials – with your own videos?

What Are the Results of Using Visual Appealing Marketing?

According to, viewers are 85 percent more likely to purchase a product after watching a product video.Perhaps this is because 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

Those statistics give you a very powerful reason to consider videos as well as infographics to beef up the impact of your next visual appealing marketing campaign, especially if your target market is adult males (85 percent of the U.S. internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40 percent more time watching videos on the internet than females.)

In Summary

As you determine the marketing strategies needed to drive even more prospects into your pipeline, be sure to add these visually appealing tactics to your list. They’re not that hard, and if you need help, check out the marketing services at While you’re there, opt into the monthly marketing tips newsletter.

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