Marketing and Blogging

By Michelle Glennie, The Partner Marketing Group

At The Partner Marketing Group (, we strive to create marketing services and programs that help technology resellers and ISV’s share their message with the right audience. In the world of marketing, opportunities like this are everywhere, and this is especially true in the blogging world.

In this online, media crazed world we live in, blogging has taken on a life of its own. It hits the mark in so many cases. For prospects, blogs are easy to access, fun to read, a great learning opportunity, and an important research tool.

If you’ve ever tried to set up a blog and write consistent, engaging articles all while maintaining a secure and professional site, you understand the amount of time and resources it can exhaust…which is where group blogging or community blogging comes in.

Group Blogs

It’s extremely fun to see group blogs make such an online impact because of the combined resources. The power of numbers is especially true in the case of group blogging. Here are just a couple of reasons why:

  • Search Engines Like…LOVE Blogs. Every time fresh content is published, Google and Bing pay attention. The more relevant and timely information, the better for your search engine rankings (SEO).
  • Your Website Likes Strong Backlinks. Every link to your website counts as a ‘vote’ driving your search engine ranking higher.

If you’ve been struggling to keep up with maintaining your own blog site or are looking for the right group blogging opportunity to come your way. Check out our newly launched group blog, to see if it may be right for you or if you want to take a vertical approach, we also have openings on the Distribution Software Blog that could be calling your name.

Happy Blogging!

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