By Barbara Pfeiffer, The Partner Marketing Group

For our final and most exciting ABC’s of content marketing blog post, we have a valuable offering for you to download…the new ‘ABC’s of Content Marketing eBook’! Read on to access this jackpot of marketing knowledge.

X-Factor. In a blog I couldn’t possibly have come up with on my own (and an incredible powerful fit for X which has been plaguing me for weeks), Richard Turcott writing for B2C Content provides this insight on curation:  If audiences feel they are getting the most relevant and timely content along with a personalized play-by-play to help them understand how that content pertains to them, they will begin to view the brand as a go-to resource.  For more on how you can bring the X-factor into your content curation, read Richard’s blog.

Year End.
A super rich content time – start planning now! Year-end articles can be as early as September and go through January and include everything from specific tips to help your clients to compilations, the year in review, and ’what’s ahead’ pieces.

lady gaga

Zombie. Readers of B2B articles are still human beings and still part of popular culture.  Don’t over-do it but try and weave popular culture into your pieces at least a few times a year. One of the most popular presentations we did at The Partner Marketing Group was Marketing Lessons You Can Learn From Lady Gaga”.


Here’s my favorite “zombie” blog AND it provides some great tips on humanizing your content marketing – a great fit all around.

That’s it! The final blog in the to A-Z’s of content marketing. But wait – there’s more! Remember back in blog 6 I talked about Reuse, Recycle, Repurpose? We are following our own advice with the publication of our ebook – Content Marketing ABC’s which includes this info plus more that we just couldn’t fit – along with our collection of some of the best content articles, e-books and resources.  Get your FREE copy today:

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