Are you struggling to produce consistent content? Running out of creative content ideas? If so, don’t feel bad; many technology marketers are! So, where do you begin? Right here!
Doing a quick web search for “B2B content marketing” produces over 100 million results. Sorting through that much information can be extremely daunting, which means figuring out a way to start building a content marketing plan that gets results is no easy task. You might be asking yourself questions like:
- How do I come up with ideas for original content?
- Should we create all of our content in-house?
- Are we able to reuse old content?
- What if we don’t have a content plan in place?
- What kinds of keywords should we be using?
If any of these questions sound familiar, it’s because they are common among technology marketers struggling to deliver quality content across their channels and markets.
Believe it or not, 82% of technology marketers rank content marketing as at least medium to high priority, but only 52% have a plan in place. See what we mean about you not being alone in the everlasting content challenge?
The overwhelming nature of creating unique and consistent content is why we’re here to help with our brand-new eBook, the ABC’s of Content Marketing, a comprehensive guide on creating the content you need to drive your sales.
Our team of experts put together tips – literally from A to Z – on how to produce the content you need. You’ll learn about everything from content creation to metrics to outsourcing, and even how to recycle your content! Compelling content is a game changer for your brand, and it’s why we took the most important aspects of content creation and organized them into a fun, easy-to-understand format for technology marketers like yourself.
If you read through the eBook and are still unsure of where to start, see “O” for “Outsource” and let us help! With decades of combined experience working with software and technology companies just like yours, The Partner Marketing Group can help you get your content marketing plan on its feet and taking off in no time.