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What Your Partners Want

By Michelle Etherton, The Partner Marketing Group

Are you a channel marketing program? Do you know what your partners want from your program? Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?

What’s driving this lack of interest and engagement?

As a software publisher or technology vendor, you strive to support your channel partners with marketing materials, resources and funding. The question is, are you providing your partners with what they really need and want?

We work with partners in this industry every day and hear their challenges. That’s why we’re sharing our new eBook, 8 Things Your Channel Partners Really Want from Your Marketing Program, to help you understand their struggles and what you can do to help them succeed.

What are the key takeaways?

  • Why your partners aren’t engaging with your marketing programs
  • 8 ways to fix it the lack of interest and engagement
  • Tips from our channel marketing experts

Enjoy the eBook and please get in touch if you’d like a collaborative partner who not only, understands your channel, but also understands how to effectively optimize your marketing results – for both you and your partners.

Looking For More Help With Your Channel Marketing Program?

Look at your own channel programs. Are you struggling with any of these challenges? Do you regularly survey your channel to find out what they need and what they think of what you’re providing? You’re spending money on your programs, take the time to review them—internally and with your channel partners—to make sure you get the ROI you expect.

Need help? The Partner Marketing Group specializes in building channel marketing and engagement programs, training and workshops, and social media and demand generation campaigns to enable and empower your channel’s marketing success.

If your company is ready to explore getting help with your channel marketing program, The Partner Marketing Group can help you through your marketing journey from start to finish!  Contact us today to get started on your best marketing strategy!

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