Vertical Marketing, Is It Working for You? By Cheryl Salazar, The Partner Marketing Group The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose...
Online Marketing Presence: Show Me – Don’t Tell Me According to a recent report by ITSMA, 62% of software buyers believe reports from independent analyst groups (e.g. Gartner) are most helpful during the sales process. That’s not surprising. Companies buy based on...
In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
Using a Vertical Marketing Strategy to Turn Your Prospects Into Customers When using a vertical marketing strategy, you focus your content creation and distribution efforts on your businesses highest type of buyers in order to attract them into your funnel and convert...
Vertical Marketing with Content So you’ve decided that a vertical marketing focus (which is more in-depth than an ‘industry’ focus) is the way to go and now you look at your content and wonder what you are going to do about all the horizontal stuff you have and the...
In this blog, I will be discussing why you need to align your sales and marketing efforts so you gain traction with vertical marketing. One of the biggest issues that exist within organizations is that marketing and sales do not work hand in hand or know which...
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