Vertical Marketing, Is It Working for You? By Cheryl Salazar, The Partner Marketing Group The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose...
Online Marketing Presence: Show Me – Don’t Tell Me According to a recent report by ITSMA, 62% of software buyers believe reports from independent analyst groups (e.g. Gartner) are most helpful during the sales process. That’s not surprising. Companies buy based on...
In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
Download focused marketing benchmarks and insight just for the technology channel.
Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.
Read how we’ve helped software and technology companies like you grow and succeed.
Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.
Join our experts for the hottest trends, topics, and news in technology marketing.