Written by: Barbara Pfeiffer, The Partner Marketing Group Our annual technology marketing benchmarks report always uncovers a lot of great information about how technology marketers are going to market and where they are investing their marketing dollars. One of the...
By Michelle Glennie, The Partner Marketing Group Dynamic Communities Summit: Top Takeaways Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved....
By Cheryl Strege, The Partner Marketing Group In October I had the opportunity to spend a few days in Florida at Intacct Advantage, the annual conference for partners and their customers. I must say it’s pretty great to be in Orlando in the fall, even if it is...
Drive Traffic to Your Booth By Cheryl Strege, The Partner Marketing Group As part of any event plan you should always consider how you are going to drive traffic to your booth. Perhaps your budget isn’t large enough for you to have the largest and most prominent...
Microsoft Convergence By Cheryl Salazar, The Partner Marketing Group Having returned from Microsoft Convergence in New Orleans and reflecting back on the experience, I want to share some of the visual experiences that ISVs and Microsoft created. While there are many...
Gear Up for Microsoft's Convergence By Michelle Glennie, The Partner Marketing Group Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft's customer event, Convergence, whether you are exhibiting or just attending: 10 Tips...
Tradeshows in America, Are they Dead? By Cheryl Strege, The Partner Marketing Group Over the last couple of years, it may have appeared that in-person events like tradeshows had died off due to the proliferation of information on the Internet and the struggling...
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