If you’ve been keeping one eye on SEO and AEO trends, you’ve probably heard about EEAT. It sounds like something you might encounter on a menu, but in the world of search, EEAT is a key ingredient for ranking success. For B2B tech marketers, understanding EEAT...
Best friends. They go together like peanut butter and jelly, nachos and cheese, milk and honey… and a Virtual Marketing Director (VMD) with your marketing strategy. In other words, a VMD is the missing piece your team has been looking for. What Is a Virtual Marketing...
ERP and CRM buyers are drowning in content. Product comparisons blur together. Thought leadership sounds insightful, but often lacks real-world substance. And too often, the voices that matter most—partners, consultants, and practitioners doing the work every day—get...
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For more than a decade, The Partner Marketing Group’s Technology Marketing Benchmarks & Trends Report has helped marketers answer one big question: “How does what we’re doing compare to everyone else?” As we begin work on the 2026 edition, we’re once again turning...
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Creating a steady stream of engaging content can feel like running on a content treadmill for B2B tech marketers. Between blogs, videos, emails, and webinars, keeping up with demand is a real challenge. One resource that’s often underutilized? Your software...
For B2B technology companies, channel partners are crucial in extending market reach, closing deals, and providing customer support. However, even the strongest channel marketing programs can struggle if they don’t give partners the right content to engage their...
B2B marketers are using AI to streamline content creation, improve personalization, automate repetitive tasks, and make smarter marketing decisions. From tools like ChatGPT and Microsoft Copilot to Canva AI, HubSpot, and other AI-powered platforms, marketers are...
Marketing automation systems are essential tools for marketers because they streamline and optimize various marketing tasks, allowing for better efficiency, personalization, and scalability. Marketers use automation systems to automate repetitive tasks, manage...
Keeping all your different vendors happy is a balancing act, especially when they are all competing for time on a webinar, space on your website, or the attention of your sales team. When you have to manage their expectations and maintain these important relationships...
In September 2024, Microsoft announced the end of product support and updates for Dynamics GP. After being acquired by Microsoft in 2001, the beloved ERP system grew to a community of approximately 20,000 to 30,000 loyal customers. The announcement has elicited shock...
Lead generation is often the #1 marketing goal for software and technology companies. It’s also the most difficult goal to maintain. Every year, audiences change, trends shift, and marketers are left to find something new to say or something shiny to catch the...
The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don't revisit your marketing plan regularly, it will become outdated and ineffective. Our recent Technology Marketing Benchmarks...
In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
In recent years, AI-powered chatbots like ChatGPT have transformed how businesses create and deliver marketing content. With algorithms that can learn and process vast amounts of data in real time, these powerful tools offer unparalleled efficiency and accuracy in...
Are you curious whether your marketing investments are on par with those of your peers and competitors? From social media to content to marketing automation, there are many places technology companies put their marketing dollars, but it can be tricky to know whether...