With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
2022 is shaping up to be an unprecedented year for B2B technology marketers. Based on our 2022 Technology Marketing Benchmarks & Trends Report, consistent trends from the last few years are shifting in priority with some unexpected results. We’ve compiled the top...
About 78% of technology marketers surveyed for our 2022 Technology Marketing Benchmarks & Trends Report use outsource marketing. That is a whopping 26% increase from our 2021 report! Perhaps the reason for such a jump in one year was related to the pandemic making...
Marketing Checklist Each year as the holidays approach and the year comes to a close, it’s easy for everyone to be distracted by anything else but marketing. Schedules fill up, priorities shift, people are on vacation, etc. Doing a full-blown marketing “winter...
Creating Customer Stories There’s a lot of information out there on how to create customer success stories (we know, we’ve published some ourselves) which means it’s hard to find the best, up-to-date information. To help you avoid drowning in content overload, we’ve...
Are you looking for a searchable ERP/CRM software add-on directory for publishers and integrations? Whether you are listing and promoting ERP/CRM software add-ons —or searching for the right add-on for your business—it can be pretty overwhelming. There are different...
How to Create an Accessible Website Diversity, inclusion, and accessibility are at the forefront of trending topics in business and technology. Marketing teams should ensure you are creating an accessible online presence for everyone as an essential part of your...
2020 was an unprecedented year of marketing evolution, with a noticeable increase in email volume and the switch to virtual events. During The Partner Marketing Group’s most recent webinar, Explore Emerging Trends in Technology Marketing, our panel of experts got...
Technology Marketing Survey: We, at The Partner Marketing Group, want to give a HUGE thank you to each and every one of you who participated in our annual technology marketing survey! We received an excellent response and, as promised, had a random drawing of...
Using Augmented and Virtual Reality in Marketing Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these...
Wish you had real-world technology marketing benchmarks to measure your effectiveness in the industry? Do you know where your company's marketing budget aligns compared to other companies of the same type and size? Are you curious if others are struggling with content...
Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.
Are you struggling to produce consistent content? Running out of creative content ideas? If so, don’t feel bad; many technology marketers are! So, where do you begin? Right here! Doing a quick web search for “B2B content marketing” produces over 100 million results....
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