Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
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For more than a decade, The Partner Marketing Group’s Technology Marketing Benchmarks & Trends Report has helped marketers answer one big question: “How does what we’re doing compare to everyone else?” As we begin work on the 2026 edition, we’re once again turning...
Today’s software and technology marketing landscape is ever-changing. This constant movement leaves channel marketers with a choice: adapt or be left behind. It’s more important than ever for marketers of all experience levels to keep a close eye on their top...