With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
Want to start marketing on LinkedIn? Or maybe you need some creative ways to boost your results? This article is for you. According to our 2020 Technology Marketing Benchmarks and Trends Report, 95% of technology marketers are using LinkedIn. However, only 42% find...
Written by: Michelle Etherton, The Partner Marketing Group This 2019 Social Media Image Guide for Sizing will be your best friend. Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Barbara Pfeiffer, The Partner Marketing Group With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my...
By Barbara Pfeiffer, The Partner Marketing Group I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of...
Social Media Marketing By Cheryl Salazar, The Partner Marketing Group Social Media Marketing, do you love it or hate it? And, how many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk...
By Cheryl Salazar, The Partner Marketing Group Online reviews used to be the domain of the consumer. How many times do you visit TripAdvisor before you book a hotel? Or go to Yelp to find which local restaurant you should eat at? I have, and it now often powers...
By Barbara Pfeiffer, The Partner Marketing Group A simple symbol, the hashtag or #, has solidified its place on many popular social media sites starting with Twitter and migrating onto Facebook, Google+, and YouTube. It offers a simple way to group...
By Barbara Pfeiffer, The Partner Marketing Group If you’re like most technology marketers, you probably go a bit “dark” when it comes to customer facing marketing this time of year, which makes this a GREAT time to do some housekeeping. Of course you’ll want to...
By Cheryl Salazar, The Partner Marketing Group By now I hope you will have created your Google+ page for business and your personal Google+ profile. There are a few more things you should do that will help you make the most of your newest social property:...
Google+ By Cheryl Salazar, The Partner Marketing Group With all the liking, following, sharing, commenting, tweeting, etc. going on today it’s quite tough to find out who is genuine and who is not. I know that I look at some of this social ‘stuff’ with a somewhat...
By Cheryl Salazar, The Partner Marketing Group As of October 2013, there were more than 540M users of Google+! But many people I talk to have never heard of it. If you haven’t already read my previous blog about why should you care about Google+, you probably...
By Cheryl Salazar, The Partner Marketing Group I speak to many skeptics about Google+. So much so it reminds me of the days when people viewed Facebook with a lot of suspicion – that is before we all jumped on board and used it as a platform to communicate the...
Marketing Automation: All From the Shores of Lake Tahoe As I am sitting here on the beautiful shores of Lake Tahoe, I can't help but think about marketing automation and how great these tools are! Especially as I sit here on vacation in the crisp California...
Download focused marketing benchmarks and insight just for the technology channel.
Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.
Read how we’ve helped software and technology companies like you grow and succeed.
Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.
Join our experts for the hottest trends, topics, and news in technology marketing.