How to Reach Prospects Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
By Barbara Pfeiffer, The Partner Marketing Group There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with...
By Barbara Pfeiffer, The Partner Marketing Group In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have...
By Michelle Glennie, The Partner Marketing Group Broken links happen before you know it, and they happen all the time. If you’re not doing due diligence with your website on a continual basis, reviewing its links and your external links, you can be sure broken ones...
By Cheryl Salazar, The Partner Marketing Group Most of the software publishers we work with, such as Microsoft, Sage and Intacct, provide syndicated content for resellers to reuse. While this is an excellent way for publishers to control and get their message...
By Cheryl Salazar, The Partner Marketing Group At The Partner Marketing Group, we write countless web pages for clients. They come to us because their web sites are not performing the way they should or their website is either way too complex to navigate or...
Video Marketing: How To Weird title don’t you think? But, here's the thing - I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only...
SEO and Content The number one mistake of companies is updating content just to keep a search engine happy. Your primary goal with online content is to reach prospects; your secondary goal is to keep the search engine happy. So many times, I come across companies that...
SEO Content: 8 Questions to Ask About Your Content By Cheryl Salazar, The Partner Marketing Group In our business at The Partner Marketing Group, we spend a lot of time talking about Search Engine Optimization (SEO) content: the best way to go about it, who to work...
Social Media Networking By Michelle Glennie, The Partner Marketing Group As a full-time marketer, I like to think I’m fairly savvy when it comes to social networking sites and try to have experience in the main ones out there today. One of these sites was Focus.com....
Title Tags By Michelle Glennie, The Partner Marketing Group What is a title tag? When updating your website, you don’t want to forget about the all-important ‘title tag’. Title tags are like the title of the chapter of a book: it tells people and search engines what...
Have You Done Your Homework for the Perfect User-Journey? We have had quite a few clients come to us recently to help refresh their websites and since this is such an important part of a company’s brand, it’s important to take this type of project seriously. To really...
SEO and How to Enhance Your Brand By Cheryl Salazar, The Partner Marketing Group According to this Slideshow from marketingprofs.com, most well-known national brands will occupy 50%-80% of the links on the search engine results page. But when you add a geographic...
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