If you’ve been keeping one eye on SEO and AEO trends, you’ve probably heard about EEAT. It sounds like something you might encounter on a menu, but in the world of search, EEAT is a key ingredient for ranking success. For B2B tech marketers, understanding EEAT...
AI content tools are everywhere these days, cranking out blog posts, social updates, and email campaigns faster than most of us can say “search engine optimization.” And while AI can be a huge productivity booster, it comes with a big question mark: can Google...
Lost in a sea of SEO and AI search acronyms? If you’ve ever dipped your toes into search marketing, you know it comes with its own language, and sometimes it can feel like you’re adrift in a stormy ocean without a compass. Between SEO, AI-driven search, and generative...
Why Does AI Search Matter for B2B Technology Marketers? AI search is changing how B2B technology companies get discovered, evaluated, and trusted online. The rise of AI-generated search results means websites are no longer competing only for traditional search...
With today’s B2B buyers going through more than 90% of their journey before initiating contact, every piece of your company’s image and marketing assets must be perfect – including your website. There are a few surprising key components of your company website you...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
How to Reach Prospects Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
By Barbara Pfeiffer, The Partner Marketing Group There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with...
By Barbara Pfeiffer, The Partner Marketing Group In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have...
By Michelle Glennie, The Partner Marketing Group Broken links happen before you know it, and they happen all the time. If you’re not doing due diligence with your website on a continual basis, reviewing its links and your external links, you can be sure broken ones...
By Cheryl Salazar, The Partner Marketing Group Most of the software publishers we work with, such as Microsoft, Sage and Intacct, provide syndicated content for resellers to reuse. While this is an excellent way for publishers to control and get their message...
By Cheryl Salazar, The Partner Marketing Group At The Partner Marketing Group, we write countless web pages for clients. They come to us because their web sites are not performing the way they should or their website is either way too complex to navigate or...
Video Marketing: How To Weird title don’t you think? But, here's the thing - I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only...