Written by: Barbara Pfeiffer, The Partner Marketing Group Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing...
Lead Nurturing Best Practices Written by: Barbara Pfeiffer, The Partner Marketing Group What is lead nurturing and what are lead nurturing best practices? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different...
Written by: Barbara Pfeiffer For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies. What is a drip campaign? As defined in my previous blog, What is Nurture Marketing and Why Is It...
Written by: Barbara Pfeiffer What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four...
Nurture Marketing Tips to Success By Barbara Pfeiffer, The Partner Marketing Group I’ve been advocating for nurture marketing as an essential component to every successful marketing plan, for years. That said, the recent results of our Technology Marketing Survey...
By Barbara Pfeiffer, The Partner Marketing Group In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44%...
Customer Advocacy: Are Satisfied Customers Good Enough By Barbara Pfeiffer, The Partner Marketing Group Customer Advocacy Is a satisfied customer good enough or do you need customer advocacy? When you look up the definition of "satisfied" in the dictionaries and...
A Better Way to Share Product Tips and Tricks By Barbara Pfeiffer, The Partner Marketing Group In my last blog post, Newsletters 101: Back to the Basics, we addressed the purpose of a newsletter, what makes it valuable, and whether you should even have one. One thing...
Newsletter Best Practices By Barbara Pfeiffer, The Partner Marketing Group Newletter best practices, what are they? Have they changed? Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides that were about newsletters. Mostly...
Newsletter Sign Up Tips: Why I Won’t Sign Up For Your Newsletter By Barbara Pfeiffer, The Partner Marketing Group Are you in need of newsletter sign up tips? In my continuing marketing curmudgeon series, today I'm going to share all of the reasons I didn't sign up for...
By Cheryl Salazar, The Partner Marketing Group This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information...
Customer Advocate Marketing: Keep Your Customers Happy and Vocal By Barbara Pfeiffer, The Partner Marketing Group What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty...
Know Your Audience: The Future of Nurture Marketing by Design By Barbara Pfeiffer, The Partner Marketing Group Nurture marketing is can defined much like nurture, as the process of caring for and encouraging the growth or development of someone or something, which is...
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