Written by: Barbara Pfeiffer, The Partner Marketing Group Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing...
Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies
Lead Nurturing Best Practices Written by: Barbara Pfeiffer, The Partner Marketing Group What is lead nurturing and what are lead nurturing best practices? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different...
Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies
Written by: Barbara Pfeiffer For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies. What is a drip campaign? As defined in my previous blog, What is Nurture Marketing and Why Is It...