Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.
In the last couple of blog posts we’ve covered content creation by utilizing blogs, content from a publisher (Microsoft, Sage, Intacct, etc.), existing customer stories, and case studies. We’re definitely not out of ideas at this point and to highlight that, I...
Many organizations struggle with content creation – not knowing where to start, and what that content should cover. Have you ever considered the goldmine you’re sitting on? That goldmine is called your ‘existing customers’. They found you somehow, they’ve worked with...
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