Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
Webinars used to be the shiny crown jewel of B2B marketing: a chance to showcase expertise, engage prospects in real time, and generate leads with a human touch. But let’s be real. Too many webinars today are underwhelming, underattended, and, frankly,...
These days, it seems like we hear the word "AI" everywhere. For many B2B marketers, that still means using tools like ChatGPT to write a blog post or draft social media content. While content creation is one of the most common uses of AI, it's only scratching the...
Are webinars a thing of the past, or are you just not doing them right? In recent years, we have heard time and time again that “webinars just aren’t as effective as they used to be.” So, this month, Channel Marketing Academy set out to set the record straight with a...
Welcome back to Things We Learned at Community Summit 2024: Microsoft Edition. This is part two of a two-part blog, where we’ll be covering updates from Microsoft during the event; you can read part one here. As always, Summit was overflowing with important updates to...
The Dynamics community gathered in San Antonio, TX the week of October 14th for the annual Community Summit tradeshow event. More than 5,500 Microsoft users across finance, IT, business admin, supply chain, and sales & operations gathered to connect with others in...
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As a software publishers, you invest a significant amount of time, money, and resources into creating marketing programs and resources for your channel reselling partners. Oftentimes, your efforts are met with a never-ending struggle to gain (and maintain) engagement...
Marketing can be hard sometimes, and with trends constantly changing, it can be difficult to keep up and make sure your content and campaigns compare to those of your peers and competitors. If you’re looking to supercharge your marketing campaigns but aren’t sure...
The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don't revisit your marketing plan regularly, it will become outdated and ineffective. Our recent Technology Marketing Benchmarks...
Are you curious whether your marketing investments are on par with those of your peers and competitors? From social media to content to marketing automation, there are many places technology companies put their marketing dollars, but it can be tricky to know whether...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
If you read the current headlines, you may be sorely tempted to slam on the brakes when it comes to marketing and investing in it. Let’s not forget the same happened during Covid lockdown and now with the talk of recession comes the fear of investing too much too...
Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.
In the last couple of blog posts we’ve covered content creation by utilizing blogs, content from a publisher (Microsoft, Sage, Intacct, etc.), existing customer stories, and case studies. We’re definitely not out of ideas at this point and to highlight that, I...
Many organizations struggle with content creation – not knowing where to start, and what that content should cover. Have you ever considered the goldmine you’re sitting on? That goldmine is called your ‘existing customers’. They found you somehow, they’ve worked with...