In a world where everyone constantly consumes digital content, digital marketers have the steep challenge of standing out in a crowded online space. What if the way to do so is as simple as the saying, “What’s old is new again”? If you’re like most technology...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
If you read the current headlines, you may be sorely tempted to slam on the brakes when it comes to marketing and investing in it. Let’s not forget the same happened during Covid lockdown and now with the talk of recession comes the fear of investing too much too...
As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...
How to Write a Boilerplate As marketers, something you should always have ready to go is your company’s boilerplate statements. But, how do you write a boilerplate. A clear and succinct boilerplate message can be used in many ways and helps you position yourself...
2020 was an unprecedented year of marketing evolution, with a noticeable increase in email volume and the switch to virtual events. During The Partner Marketing Group’s most recent webinar, Explore Emerging Trends in Technology Marketing, our panel of experts got...
Hi, marketers. I'll keep this quick. Did you know in addition to our regular marketing resources we have a special Marketing Matters portal with fast and easy marketing tips, videos, and cheat sheets? If you're working from home without a minute to spare before your...
Using Augmented and Virtual Reality in Marketing Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these...
B2B Social Media: Q&A Social media posts are something your company should be doing regularly, but do you mix it up from time to time? B2B Social Media can be used a way that seems fun to consumers. And, personally most of us like to have some fun on social media....
Social Media and PPC Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and...
Marketing Budgets Marketing budgets are the foundation of any marketer’s success or failure. When economic uncertainty begins to happen, marketing tends to be one of the first areas to have budgets frozen or cut. We have seen this happen many times over the years and...
Written by: Cheryl Salazar, The Partner Marketing Group Are you looking for blogging tips? Look no further - the blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your...
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