![[INFOGRAPHIC] 5 Things ISVs Should STOP Doing in Their Marketing](https://thepartnermarketinggroup.com/wp-content/uploads/2025/10/Infographic_5-things-ISVs-Should-Stop-Doing-in-Their-Marketing_Social.png)
Marketing a software solution is challenging. Independent Software Vendors (ISVs) often develop excellent products, but even the best solutions can struggle if the marketing missteps pile up. Many common mistakes are not about the product, they are about how it is...
If your software listing looks like it was written during a caffeine crash and last updated before TikTok existed, it might be time for a refresh. Listings in solution directories and marketplaces, like The Solutions Connection, are a powerful piece of the tech...
Are webinars a thing of the past, or are you just not doing them right? In recent years, we have heard time and time again that “webinars just aren’t as effective as they used to be.” So, this month, Channel Marketing Academy set out to set the record straight with a...
![[GUIDE] 10 Tips & Tricks to Level Up Your Event Marketing Strategy](https://thepartnermarketinggroup.com/wp-content/uploads/2024/09/Tips-Social-Card_banner_v2.png)
While event season can be exciting, we also know it can be stressful – especially when managing multiple events simultaneously. We’ve compiled a list of 10 tips and tricks from social media best practices to booth etiquette to giveaways and promotions – all to help...
Tradeshow season is just around the corner, and it’s time to get your game face on. This month, during the Channel Marketing Academy Marketing Group Chat, we teamed up with some industry experts to discuss tradeshow best practices and how to get the most out of every...
![[GUIDE] 9 Things Channel Partners Really Want from Your Marketing Program](https://thepartnermarketinggroup.com/wp-content/uploads/2024/09/9-Things_Social-Card.png)
As a software publishers, you invest a significant amount of time, money, and resources into creating marketing programs and resources for your channel reselling partners. Oftentimes, your efforts are met with a never-ending struggle to gain (and maintain) engagement...
Marketing can be hard sometimes, and with trends constantly changing, it can be difficult to keep up and make sure your content and campaigns compare to those of your peers and competitors. If you’re looking to supercharge your marketing campaigns but aren’t sure...
With today’s B2B buyers going through more than 90% of their journey before initiating contact, every piece of your company’s image and marketing assets must be perfect – including your website. There are a few surprising key components of your company website you...
In a world where everyone constantly consumes digital content, digital marketers have the steep challenge of standing out in a crowded online space. What if the way to do so is as simple as the saying, “What’s old is new again”? If you’re like most technology...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
If you read the current headlines, you may be sorely tempted to slam on the brakes when it comes to marketing and investing in it. Let’s not forget the same happened during Covid lockdown and now with the talk of recession comes the fear of investing too much too...
As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...