Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
Webinars used to be the shiny crown jewel of B2B marketing: a chance to showcase expertise, engage prospects in real time, and generate leads with a human touch. But let’s be real. Too many webinars today are underwhelming, underattended, and, frankly,...
Best friends. They go together like peanut butter and jelly, nachos and cheese, milk and honey… and a Virtual Marketing Director (VMD) with your marketing strategy. In other words, a VMD is the missing piece your team has been looking for. What Is a Virtual Marketing...
![[INFOGRAPHIC] 5 Things ISVs Should STOP Doing in Their Marketing](https://thepartnermarketinggroup.com/wp-content/uploads/2025/10/Infographic_5-things-ISVs-Should-Stop-Doing-in-Their-Marketing_Social.png)
Marketing a software solution is challenging. Independent Software Vendors (ISVs) often develop excellent products, but even the best solutions can struggle if the marketing missteps pile up. Many common mistakes are not about the product, they are about how it is...
B2B marketers are using AI to streamline content creation, improve personalization, automate repetitive tasks, and make smarter marketing decisions. From tools like ChatGPT and Microsoft Copilot to Canva AI, HubSpot, and other AI-powered platforms, marketers are...
Marketing automation systems are essential tools for marketers because they streamline and optimize various marketing tasks, allowing for better efficiency, personalization, and scalability. Marketers use automation systems to automate repetitive tasks, manage...
Thought leadership is one of the most effective ways for B2B technology companies to build credibility, establish trust, and differentiate themselves in a competitive market. Instead of constantly promoting products or services, thought leadership focuses on educating...
Are webinars a thing of the past, or are you just not doing them right? In recent years, we have heard time and time again that “webinars just aren’t as effective as they used to be.” So, this month, Channel Marketing Academy set out to set the record straight with a...
![[GUIDE] 10 Tips & Tricks to Level Up Your Event Marketing Strategy](https://thepartnermarketinggroup.com/wp-content/uploads/2024/09/Tips-Social-Card_banner_v2.png)
While event season can be exciting, we also know it can be stressful – especially when managing multiple events simultaneously. We’ve compiled a list of 10 tips and tricks from social media best practices to booth etiquette to giveaways and promotions – all to help...
Serious question for all the software and technology marketers out there: did you know customer success stories are one of the most effective forms of marketing content to use for lead generation and nurturing? In fact, according to the 2024 Technology Marketing...
Today’s software and technology marketing landscape is ever-changing. This constant movement leaves channel marketers with a choice: adapt or be left behind. It’s more important than ever for marketers of all experience levels to keep a close eye on their top...
With the technology marketing landscape becoming more and more competitive, it’s important to get the most powerful message to your customers and prospects in the most efficient way. That’s why it’s critical to regularly review your marketing campaigns to make sure...
As marketers, we’re all familiar with the question: “was it worth it?” Was the event worth it? Was the purchased list of contacts worth it? Were the resources we invested in the ABM campaign worth it? Can you prove it? These questions often stem from upper management...
With 2024 right around the corner, you’ve probably already begun building your marketing plan, and we know that can be a huge undertaking. Many people think of marketers as a team with pretty words and graphics, but marketing is both a science and an art. Marketers...
Budgeting can be tedious for B2B marketers, especially when goals are imposed from the top. In our recent Technology Marketing Benchmarks & Trends Report, most respondents report receiving a marketing budget of 5% of AGR or below. This is well below the 11%...