My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...
2022 is shaping up to be an unprecedented year for B2B technology marketers. Based on our 2022 Technology Marketing Benchmarks & Trends Report, consistent trends from the last few years are shifting in priority with some unexpected results. We’ve compiled the top...
Content Ideas Back in 2019, we wrote a blog about the need to go deeper, rather than wider with your marketing when going to market. That article was aimed at marketing in general with a little bit about content. Now, let’s talk about some ideas on how you can go...
Marketing Checklist Each year as the holidays approach and the year comes to a close, it’s easy for everyone to be distracted by anything else but marketing. Schedules fill up, priorities shift, people are on vacation, etc. Doing a full-blown marketing “winter...
If you’re feeling overwhelmed trying to market your product or business in an oversaturated industry, you’re not alone. Trying to stand out amongst a crowd of competitors marketing to large, often over-generalized demographics is not an easy feat. For example, if...
2020 was an unprecedented year of marketing evolution, with a noticeable increase in email volume and the switch to virtual events. During The Partner Marketing Group’s most recent webinar, Explore Emerging Trends in Technology Marketing, our panel of experts got...
How to Plan a Virtual Event With the cancellation of in-person events, we'd be shocked if you haven't participated in at least one virtual event over the past year. And I am sure by now you are wondering how to plan your own virtual event. How would you rate online...
Channel Marketing: Helping During Challenging Times What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the road,...
Company Culture and Marketing The “Golden Rule” of treating others how you want to be treated applies as heavily in business as it does in any other aspect of life, especially when it comes to your employees. Company culture as a work benefit is becoming more...
Written by: Barbara Pfeiffer, The Partner Marketing Group Marketing lists are necessary for promoting anything you have to offer your clients but deciding between building your own list or buying an existing list is often difficult. If you are inexperienced at...
Did you know 75% of your peers in technology marketing are outsourcing some portion of their marketing elements? According to our 2019 Technology Marketing Benchmarks and Trends Report, most of our respondents struggle with the cost or difficulty of outsourcing, but...
Written by: Michelle Glennie, The Partner Marketing Group Role of Customers in Marketing The role of customers in marketing is extremely important for technology firms and should be the heart of your strategy. You already know that, but making it happen is more...
Technology Marketing Trends Written by: Michelle Etherton, The Partner Marketing Group Finding statistics, research, and best practices specific to technology marketing can be difficult. What are other technology companies like yours doing to succeed? What sets them...
Written by: Barbara Pfeiffer, The Partner Marketing Group I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross...
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