Partner Marketing Group Blog Archives: Marketing Matters

How to Write a Boilerplate As marketers, something you should always have ready to go is your company’s boilerplate statements. But, how do you write a boilerplate. A clear and succinct boilerplate message can be used in many ways and helps you position yourself...

Hi, marketers. I'll keep this quick. Did you know in addition to our regular marketing resources we have a special Marketing Matters portal with fast and easy marketing tips, videos, and cheat sheets? If you're working from home without a minute to spare before your...

B2B Social Media: Q&A Social media posts are something your company should be doing regularly, but do you mix it up from time to time? B2B Social Media can be used a way that seems fun to consumers. And, personally most of us like to have some fun on social media....

Social Media and PPC Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and...

Marketing Budgets Marketing budgets are the foundation of any marketer’s success or failure. When economic uncertainty begins to happen, marketing tends to be one of the first areas to have budgets frozen or cut. We have seen this happen many times over the years and...

Webinars & Virtual Events With the cancellation of many in-person events, we find ourselves looking for ways to connect with our clients, prospects, colleagues and publishers. For the foreseeable future, we are going to have to pivot and host as well as attend...

Marketing During COVID-19 As we all try to navigate these uncharted waters, we have had many of our clients asking us marketing questions we thought would be useful to share within our channel community. We will regularly post answers to your questions to help and...