By Barbara Pfeiffer, The Partner Marketing Group One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Michelle Etherton, The Partner Marketing Group Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself...
By Michelle Etherton, The Partner Marketing Group Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B...
By Cheryl Salazar, The Partner Marketing Group A Managed IT Services client of mine recently asked me to be their ‘mystery shopper’ and call all their competitors to ask for pricing and a formal proposal. They wanted to review their pricing and offers to ensure...
By Cheryl Strege, The Partner Marketing Group As marketers, we often pin our hopes and dreams on the fantastic (in our opinion) marketing campaigns we create to add new customers and drive more revenue. However, hidden in our closets, there are more campaigns...
By Cheryl Strege, The Partner Marketing Group As part of my investment strategy, I own a number of rental properties that are managed by a professional property management company. Although they do a great job of managing the day-to-day needs of the tenants and...
By Cheryl Strege, The Partner Marketing Group Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most...
By Michelle Etherton, The Partner Marketing Group The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it....
Customer Engagement: 3 Lessons Every Technology Marketer Needs By Barbara Pfeiffer, The Partner Marketing Group In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100%...
By Barbara Pfeiffer, The Partner Marketing Group Well it’s that time of year again. Everywhere I look, people are publishing their 2017 marketing trends and top predictions. And while I found some interesting reads, most seemed to fall short for our clients....
Marketing During the Holidays By Cheryl Salazar, The Partner Marketing Group Thanksgiving is done and my turkey leftovers have been reduced to pot pie. Now it’s time to hang the lights and empty the bank account! And with that thought often comes a big sigh. How did...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
How to: Sell Software to Marketers By Michelle Etherton, The Partner Marketing Group Have you been looking for help on how to sell software to marketers? Well, Hubspot recently released their annual marketing report, The State of Inbound 2016. It’s a fantastic report...
Marketing Automation By Cheryl Salazar, The Partner Marketing Group Marketing automation is just one tool we marketers love to have in our bag of tricks. Not all companies can afford one and that might not be a bad thing. After working with various marketing...
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