LinkedIn is one of my favorite topics to present on, and it’s a good thing! With frequent updates and new features, I’m always trying to keep up and stay ahead of the curve. In the last year, we’ve seen a slew of new features with some that are particularly valuable...
LinkedIn Cover Image Examples and Best Practices for Technology Marketers
Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images with a logo (or even worse, the...
Marketing on LinkedIn: How to Amp Up Your Results
Want to start marketing on LinkedIn? Or maybe you need some creative ways to boost your results? This article is for you. According to our 2020 Technology Marketing Benchmarks and Trends Report, 95% of technology marketers are using LinkedIn. However, only 42% find...