LinkedIn is one of my favorite topics to present on, and it’s a good thing! With frequent updates and new features, I’m always trying to keep up and stay ahead of the curve. In the last year, we’ve seen a slew of new features with some that are particularly valuable...
LinkedIn Cover Image Best Practices Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images...
Want to start marketing on LinkedIn? Or maybe you need some creative ways to boost your results? This article is for you. According to our 2020 Technology Marketing Benchmarks and Trends Report, 95% of technology marketers are using LinkedIn. However, only 42% find...
By Cheryl Strege, The Partner Marketing Group At first I thought everyone except me knew how to download LinkedIn connections anytime they wanted. But, after checking with a few people, I realized that most have never really thought about how to obtain a list of their...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Barbara Pfeiffer, The Partner Marketing Group I was recently preparing a presentation on how to optimize your LinkedIn presence and when I snapped some screen shots of my own profile, it was a big wakeup call. Sad to say, there were several “must have’s” I didn’t...
By Barbara Pfeiffer, The Partner Marketing Group I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really...
LinkedIn Marketing By Michelle Glennie, The Partner Marketing Group In regular 'social media fashion', LinkedIn has recently made some updates to their site, changing the way businesses can use its social media platform for marketing purposes. We know here at The...
LinkedIn Tips: Common Questions About Privacy By Michelle Glennie, The Partner Marketing Group Have you been looking for LinkedIn tips? And have you looked at the settings you have on your LinkedIn profile? Here are 3 most common questions I receive about privacy...
LinkedIn Tips: Improve Your Business Profile By Barbara Pfeiffer, The Partner Marketing Group Updating information about ourselves can be difficult to do and is most likely the last item on our to-do list. If you haven’t looked at your LinkedIn Profile in a while, you...
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