By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
3 Ways to Keep Your Marketing Content From Collecting Dust
Is Your Marketing Content Collecting Dust? By Barbara Pfeiffer, The Partner Marketing Group In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people "spend 80% of...
Why Software Resellers Need to Get Out of the Content Business
I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the...