By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
Is Your Marketing Content Collecting Dust? By Barbara Pfeiffer, The Partner Marketing Group In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people "spend 80% of...
I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the...
In my last blog I focused on the need to show your prospects they can trust you by weaving credibility into all you do. Now I’d like to share 4 ideas that will take you a step further in your credibility efforts. Connect with thought leaders. A survey by ITSMA shows...
Online Marketing Presence: Show Me – Don’t Tell Me According to a recent report by ITSMA, 62% of software buyers believe reports from independent analyst groups (e.g. Gartner) are most helpful during the sales process. That’s not surprising. Companies buy based on...
What is an Action Train? In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers...
Marketing Tips By Barbara Pfeiffer, The Partner Marketing Group Have you been looking for marketing campaign tips to step up your game? Well, I’ve been spending a lot of time lately with my clients looking at social media, marketing automation and content as well as...
How to Reach Potential Prospects By Michelle Glennie, The Partner Marketing Group As a marketer, the main task you have is how to reach potential customers. The challenge is how you effectively do that on a consistent basis. You may have realized a pattern and not...
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