Many organizations struggle with content creation – not knowing where to start, and what that content should cover. Have you ever considered the goldmine you’re sitting on? That goldmine is called your ‘existing customers’. They found you somehow, they’ve worked with...
There is certainly a big buzz today about content creation, content curation and how to go about finding the resources to help you build that content. In fact it can be a paralyzing conversation so much so that many resellers just don’t get started with content. Here...
Fonts to Use in Marketing Today’s younger generations probably have little idea what I mean when I refer to ‘using Times Roman’, the one and only font choice we had for a very long time. It always reminds me of how unsophisticated, technology speaking, we used to be....
This next series of blogs will cover the topic of how to make your email more effective. First up is ‘effective headlines’. As an avid reader of BBC News, I always wondered how they got me to open up and read their news articles. Maybe it’s because I grew up in a...
Picture the scene … you’ve got your feet up, a cold drink in your hand, palm trees are swaying in front of you, your mind wanders and shucks, you remember that you forgot to write your blog post for the week. You promptly fall out of your deck chair and wonder how the...
So…you’re on point at your firm to write a blog and you don’t know where to start. This is a common problem with most of us. We seem to do fine when talking to friends, ourselves, and our prospects but when it comes to putting those same words on paper the brain...
In the last two blogs we focused on easy ways to keep your website fresh and ensure your social media and marketing execution continues while you’re on vacation. That sounds great; however, you need to back up a couple of steps … what are you actually going to put...
Marketing Automation: All From the Shores of Lake Tahoe As I am sitting here on the beautiful shores of Lake Tahoe, I can't help but think about marketing automation and how great these tools are! Especially as I sit here on vacation in the crisp California...
The kids are out of school and the ‘morning chaos’ takes on a new meaning. Instead of getting grumpy kids out of bed early in the morning, fixing them breakfast, packing lunches or backpacks and delivering them to school on time, you’re now focused on every parent’s...
I woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness –...
Website Marketing We have no control over who visits our website or where they are clicking. What we do have control over as marketers is our website marketing, and what our visitors see and experience. With that said, it is more important than ever to think about how...
Differentiation: Show Your True Colors Differentiation is key in marketing. And you want to sell to more customers, correct? And you want your website to do the most of the work for you, I’m sure? What state is your website in? Is it appealing? Does it say what you do...
Company Branding The lyrics to ‘Road to Nowhere’ by the Talking Heads starts out with: WELL WE KNOW WHERE WE'RE GOIN' BUT WE DON'T KNOW WHERE WE'VE BEEN AND WE KNOW WHAT WE'RE KNOWIN' BUT WE CAN'T SAY WHAT WE'VE SEEN The lyrics are reminiscent of the way many...
I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the...
In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
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