By Barbara Pfeiffer, The Partner Marketing Group If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules. I’ve...
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...
By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
By Barbara Pfeiffer, The Partner Marketing Group In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help...
Using Duplicate Content From Software Publishers By Barbara Pfeiffer, The Partner Marketing Group In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest...
Content Distribution By Barbara Pfeiffer, The Partner Marketing Group Creative Content Distribution Ideas In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s...
Is Your Marketing Content Collecting Dust? By Barbara Pfeiffer, The Partner Marketing Group In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people "spend 80% of...
By Michelle Etherton, The Partner Marketing Group Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want...
Content Marketing: Ways to Build Your Content Marketing Library By Cheryl Strege, The Partner Marketing Group It goes without saying that content marketing is the cornerstone of success in today’s marketing environment. The Content Marketing Institute points out…...
By Cheryl Strege, The Partner Marketing Group A quote attributed to Albert Einstein says “Insanity is doing the same things over and over expecting a different result.” Unfortunately, those “same things over and over” tend to be negative as in… “Un-investing”...
Building Content By Michelle Etherton, The Partner Marketing Group Marketing is extremely challenging in our global economy, along with the decision of where to focus your company’s $$ from the countless approaches. The Partner Marketing Group’s 2014 Technology...
Panda 4.0 By Cheryl Strege, The Partner Marketing Group I recently attended a very good webcast called “The Power of the Panda” by Content MX because I’ve been hearing a lot about the dark side of duplicate content, syndicated content, replicated websites and whatever...
Be a Bragger By Michelle Glennie, The Partner Marketing Group Are you bragging about your wins in business? Do you feel like if you do it may not be the right marketing effort? Well, my mother drummed into me that bragging wasn’t a virtue at all. On an individual...
In the last couple of blog posts we’ve covered content creation by utilizing blogs, content from a publisher (Microsoft, Sage, Intacct, etc.), existing customer stories, and case studies. We’re definitely not out of ideas at this point and to highlight that, I...
Many organizations struggle with content creation – not knowing where to start, and what that content should cover. Have you ever considered the goldmine you’re sitting on? That goldmine is called your ‘existing customers’. They found you somehow, they’ve worked with...
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