Artificial Intelligence. AI. Everyone’s heard these two letters at some point… let’s talk about what they mean for marketers in 2023. Here are just a few of the ways your peers are using AI for marketing in their daily work lives: Generating net new content Optimizing...
In recent years, AI-powered chatbots like ChatGPT have transformed how businesses create and deliver marketing content. With algorithms that can learn and process vast amounts of data in real time, these powerful tools offer unparalleled efficiency and accuracy in...
In a world where everyone constantly consumes digital content, digital marketers have the steep challenge of standing out in a crowded online space. What if the way to do so is as simple as the saying, “What’s old is new again”? If you’re like most technology...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Repurposing Your Content Have you ever reused a piece of your marketing content? Think of content repurposing like you would recycling, just with content you have already written. Instead of reinventing the wheel with new ideas, you can update the content you already...
Content Ideas Back in 2019, we wrote a blog about the need to go deeper, rather than wider with your marketing when going to market. That article was aimed at marketing in general with a little bit about content. Now, let’s talk about some ideas on how you can go...
Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
Creating Customer Stories There’s a lot of information out there on how to create customer success stories (we know, we’ve published some ourselves) which means it’s hard to find the best, up-to-date information. To help you avoid drowning in content overload, we’ve...
Editor's Note: The original article has been updated with new images and information. Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way,...
It's no secret producing and distributing creative content mystifies many marketers, regardless of industry or the size of your marketing team. Do you feel your content is repetitive or lackluster? Are you looking for a new way to approach your content distribution?...
A Software Marketer’s Guide: Using Publisher Content Are you a software marketer with a publisher who provided you with marketing content? If so, that is fantastic! But, now what? Which content should you use? What is the best way to use it? What content should you...
Want to start marketing on LinkedIn? Or maybe you need some creative ways to boost your results? This article is for you. According to our 2020 Technology Marketing Benchmarks and Trends Report, 95% of technology marketers are using LinkedIn. However, only 42% find...
Are you struggling to produce consistent content? Running out of creative content ideas? If so, don’t feel bad; many technology marketers are! So, where do you begin? Right here! Doing a quick web search for “B2B content marketing” produces over 100 million results....
Survey Shows Content is King of Technology Marketing By Michelle Etherton, The Partner Marketing Group Content is King When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot...
Case Studies By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...
Download focused marketing benchmarks and insight just for the technology channel.
Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.
Read how we’ve helped software and technology companies like you grow and succeed.
Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.
Join our experts for the hottest trends, topics, and news in technology marketing.