My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Partner Marketing Group Blog Archives: Content Marketing
How to Repurpose Your Marketing Content
Repurposing Your Content Have you ever reused a piece of your marketing content? Think of content repurposing like you would recycling, just with content you have already written. Instead of reinventing the wheel with new ideas, you can update the content you already...
5 Fresh Content Ideas to Target Your Audience and Supercharge Engagement
Content Ideas Back in 2019, we wrote a blog about the need to go deeper, rather than wider with your marketing when going to market. That article was aimed at marketing in general with a little bit about content. Now, let’s talk about some ideas on how you can go...
Storytelling Marketing: Creative Ways to Tell Customer Stories
Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
3 Tips for Creating Inspiring Customer Stories
Creating Customer Stories There’s a lot of information out there on how to create customer success stories (we know, we’ve published some ourselves) which means it’s hard to find the best, up-to-date information. To help you avoid drowning in content overload, we’ve...
10 Brilliant Ideas for Use Cases in Technology Marketing
Editor's Note: The original article has been updated with new images and information. Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way,...
The 5 W’s of Creative Content
It's no secret producing and distributing creative content mystifies many marketers, regardless of industry or the size of your marketing team. Do you feel your content is repetitive or lackluster? Are you looking for a new way to approach your content distribution?...
13 Ways Software Marketers Should (and Shouldn’t) Use Publisher Content
A Software Marketer’s Guide: Using Publisher Content Are you a software marketer with a publisher who provided you with marketing content? If so, that is fantastic! But, now what? Which content should you use? What is the best way to use it? What content should you...
Marketing on LinkedIn: How to Amp Up Your Results
Want to start marketing on LinkedIn? Or maybe you need some creative ways to boost your results? This article is for you. According to our 2020 Technology Marketing Benchmarks and Trends Report, 95% of technology marketers are using LinkedIn. However, only 42% find...
ABC’s of Content Marketing eBook: Creative Content Ideas from A to Z!
Are you struggling to produce consistent content? Running out of creative content ideas? If so, don’t feel bad; many technology marketers are! So, where do you begin? Right here! Doing a quick web search for “B2B content marketing” produces over 100 million results....
Survey Proves Content is King of Technology Marketing
Survey Shows Content is King of Technology Marketing By Michelle Etherton, The Partner Marketing Group Content is King When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot...
The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel
Case Studies By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...
9 Creative Content Ideas to Fuel Your Content Engine
By Barbara Pfeiffer, The Partner Marketing Group Content Ideas Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to...
Visual Marketing: Tips & tools to make your content stand out
By Barbara Pfeiffer, The Partner Marketing Group If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules. I’ve...
How Busy B2B Buyers Want Content
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...