In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Channel Marketing: Helping During Challenging Times What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the road,...
Software Distributor By Cheryl Salazar, The Partner Marketing Group I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes...
What Your Partners Want By Michelle Etherton, The Partner Marketing Group Are you a channel marketing program? Do you know what your partners want from your program? Sirius shared that “channel marketers report less than 20% of their partners regularly participate in...
By Michelle Glennie, The Partner Marketing Group Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all...
Virtual Marketing Directors: A Day in the Life By Cheryl Salazar, The Partner Marketing Group Are you using a virtual marketing directors to help with your marketing efforts? Software and technology partners and ISVs come to us seeking marketing assistance, but are...
By Cheryl Strege, The Partner Marketing Group Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would...
By Barbara Pfeiffer, The Partner Marketing Group According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of...
Microsoft Cloud Solution Provider Program By Cheryl Salazar, The Partner Marketing Group Are you apart of the Microsoft Cloud Solution Provider Program? Then this blog is for you! I was recently invited by Microsoft to attend Sage Summit and deliver a presentation on...
By Michelle Glennie, The Partner Marketing Group I hadn’t been to Microsoft World Partner Conference (WPC) in 10 years and was amazed to see how large the conference had become. With 16,000 partners and ISVs from around the globe in attendance this year, the...
Marketing with ISVs: 5 Ways to Lean on Them By Cheryl Salazar, The Partner Marketing Group It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with: Valuable, relevant content for your users and your...
ISVs, Who is Your Marketing Content For? By Cheryl Salazar, The Partner Marketing Group Are you working on ISV marketing? Do you know how your content is targeted too? As ISVs you produce content for end users and resellers, but how you execute can make all the...
Channel Development Event By Michelle Glennie, The Partner Marketing Group Attend the very first Virtual Microsoft SMB Channel Development Event that will be taking place on March 14th from 9:00am-1:00pm Pacific Standard Time. What Will Take Place? During this...
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