Channel Marketing: Helping During Challenging Times What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the road,...
Software Distributor By Cheryl Salazar, The Partner Marketing Group I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes...
What Your Partners Want By Michelle Etherton, The Partner Marketing Group Are you a channel marketing program? Do you know what your partners want from your program? Sirius shared that “channel marketers report less than 20% of their partners regularly participate in...
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