Let’s be honest: trust isn't optional in the software and technology community. Your clients aren’t just buying a product; they’re making decisions that impact entire operations, budgets, and strategies. And when it comes to big, high-stakes decisions, no one...
If there’s one thing we know about the Microsoft community, it’s that it never stops evolving. Between new products, new AI tools, and (let’s be honest) new acronyms every week, staying connected and informed can feel like a full-time job. That’s why the launch of the...
Community Summit North America 2025 was a whirlwind of learning, networking, and community engagement, bringing together over 5,000 Microsoft Dynamics professionals for four days of immersive sessions and discussions. From AI-powered solutions to evolving marketing...
If your software listing looks like it was written during a caffeine crash and last updated before TikTok existed, it might be time for a refresh. Listings in solution directories and marketplaces, like The Solutions Connection, are a powerful piece of the tech...
For B2B technology companies, channel partners are crucial in extending market reach, closing deals, and providing customer support. However, even the strongest channel marketing programs can struggle if they don’t give partners the right content to engage their...
These days, it seems like we hear the word "AI" everywhere. For many B2B marketers, that still means using tools like ChatGPT to write a blog post or draft social media content. While content creation is one of the most common uses of AI, it's only scratching the...
Keeping all your different vendors happy is a balancing act, especially when they are all competing for time on a webinar, space on your website, or the attention of your sales team. When you have to manage their expectations and maintain these important relationships...
![[GUIDE] 9 Things Channel Partners Really Want from Your Marketing Program](https://thepartnermarketinggroup.com/wp-content/uploads/2024/09/9-Things_Social-Card.png)
As a software publishers, you invest a significant amount of time, money, and resources into creating marketing programs and resources for your channel reselling partners. Oftentimes, your efforts are met with a never-ending struggle to gain (and maintain) engagement...
Today’s software and technology marketing landscape is ever-changing. This constant movement leaves channel marketers with a choice: adapt or be left behind. It’s more important than ever for marketers of all experience levels to keep a close eye on their top...
Marketing can be hard sometimes, and with trends constantly changing, it can be difficult to keep up and make sure your content and campaigns compare to those of your peers and competitors. If you’re looking to supercharge your marketing campaigns but aren’t sure...
As marketers, we’re all familiar with the question: “was it worth it?” Was the event worth it? Was the purchased list of contacts worth it? Were the resources we invested in the ABM campaign worth it? Can you prove it? These questions often stem from upper management...
In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Channel Marketing: Helping During Challenging Times What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the road,...