Written by: Barbara Pfeiffer, The Partner Marketing Group National Philanthropy Day is on November 15th and it’s the perfect opportunity to share ideas on how you can get involved through a corporate philanthropy program. People like to do business with people they...
A lot of exciting things have been happening at The Partner Marketing Group this year and we can’t wait any longer to tell you! How do we celebrate our 10-year anniversary? With a new logo, new ownership and new programs and services. I guess you could say we are...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
Using a Vertical Marketing Strategy to Turn Your Prospects Into Customers When using a vertical marketing strategy, you focus your content creation and distribution efforts on your businesses highest type of buyers in order to attract them into your funnel and convert...
What is an Action Train? In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers...
Do You Have Your Marketing Calendar Ready? Yes, it’s that time of year once again. Before we know it the holidays will be over and we’ll be staring a new year in the face. As a marketer, you’re always thinking one, two or four months ahead so perhaps your marketing...
Marketing Examples That Just Work By Cheryl Strege, President of The Partner Marketing Group Are you looking for marketing examples to help you get creative with your own marketing efforts? What makes a marketing campaign so memorable that we immediately recognize it,...
Microsoft Pinpoint vs Dynamics Marketplace Recently we had a team discussion and both Microsoft Pinpoint and the Microsoft Dynamics Marketplace were brought up. We realized that we couldn’t easily explain amongst ourselves how they were different or related. That...
KeyBoard Shortcuts This is a slight departure from our usual marketing topics and more a way you can interact with your computer a little easier. When you spend most of your day using a computer, there can be some frustration when trying to accomplish a task that...
As many of us who make a living by working in the technology or software technology sector know - the software and hardware publishers we represent are great at building hype around the software they produce and the new features they have built. Whether it’s around...
Effective Meetings: Planning for the New Year As you go through rigorous business planning meetings to map out a successful 2012, you may be discussing goals of all kinds: goals to close X number of net new customer deals, goals to expand your reach as an...
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