Company Culture and Marketing The “Golden Rule” of treating others how you want to be treated applies as heavily in business as it does in any other aspect of life, especially when it comes to your employees. Company culture as a work benefit is becoming more...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
By Cheryl Salazar, The Partner Marketing Group It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I...
By Cheryl Salazar, The Partner Marketing Group A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers...
Finding Your Brand Voice By Michelle Etherton, The Partner Marketing Group A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that...
Information Technology Alliance By Cheryl Strege, The Partner Marketing Group Despite the many changes in our industry (consolidation, mergers, competition, the cloud, etc.), the value of the “community” has always been unquestioned. After all – it’s a relatively...
It's the 7th Anniversary for The Partner Marketing Group! By Cheryl Strege, The Partner Marketing Group Many people believe in the significance of the number 7, as in… 7 year itch 7th inning stretch 7 dwarfs (and their friend, Snow White) 7 colors of the rainbow...
By Cheryl Strege, The Partner Marketing Group The impending 10th anniversary of my RIF (Reduction in Force is nice acronym for saying you’re laid off) from Microsoft gives me cause to reflect on how much life has changed in those ten years and while I’m at it,...
By Cheryl Strege, The Partner Marketing Group It’s all about ME Not so Despicable ME Dear B2B Technology Marketers: Hi there! I’m your prospect. I’m guessing you may not know a lot about me because when I went to your website I found an awful lot of content...
Would You Compete Solely on Price? By Cheryl Strege, The Partner Marketing Group As this image so beautifully illustrates, there’s always a cheaper alternative to just about anything. We all make choices about the perceived value of the products we purchase. Case in...
SWOT Analysis By Cheryl Strege, The Partner Marketing Group It’s worth taking the time annually or bi-annually to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your business as it grows and changes. The purpose of this analysis is to...
By Cheryl Salazar, The Partner Marketing Group We all have our quirks and I have my fair share, no doubt. I guess that when I poke around on websites I get either lazy or frustrated with trying to find what I’m looking for. Why organizations feel that they have to...
Are you hiding behind Your Website? By Cheryl Salazar, The Partner Marketing Group I love having a marketing dialogue with prospective clients. The first thing I do is poke around on their website – I click the buttons, fill in the forms and I visit the About Us page....
Cloud Marketing By Michelle Glennie, The Partner Marketing Group Before I begin it is important to note, I will be discussing cloud marketing, where to focus and strategies to implement. And with my title being so off the cusp - I must have you thinking about “Buggy...
Networking for Small Businesses By Cheryl Strege, The Partner Marketing Group We all love to talk about the business we own or are “invested in”. (If not, don’t read any further.) Given the opportunity, we usually gladly talk about what we do, who are customers are,...
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