As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...
Written by: Cheryl Salazar, The Partner Marketing Group Are you looking for blogging tips? Look no further - the blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your...
Is Your Marketing Content Collecting Dust? By Barbara Pfeiffer, The Partner Marketing Group In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people "spend 80% of...
Fonts to Use in Marketing Today’s younger generations probably have little idea what I mean when I refer to ‘using Times Roman’, the one and only font choice we had for a very long time. It always reminds me of how unsophisticated, technology speaking, we used to be....
Picture the scene … you’ve got your feet up, a cold drink in your hand, palm trees are swaying in front of you, your mind wanders and shucks, you remember that you forgot to write your blog post for the week. You promptly fall out of your deck chair and wonder how the...
So…you’re on point at your firm to write a blog and you don’t know where to start. This is a common problem with most of us. We seem to do fine when talking to friends, ourselves, and our prospects but when it comes to putting those same words on paper the brain...
I woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness –...
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