LinkedIn is one of my favorite topics to present on, and it’s a good thing! With frequent updates and new features, I’m always trying to keep up and stay ahead of the curve. In the last year, we’ve seen a slew of new features with some that are particularly valuable...
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your...
Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images with a logo (or even worse, the...
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