With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
LinkedIn is one of my favorite topics to present on, and it’s a good thing! With frequent updates and new features, I’m always trying to keep up and stay ahead of the curve. In the last year, we’ve seen a slew of new features with some that are particularly valuable...
How to Reach Prospects Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would...
LinkedIn Cover Image Best Practices Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images...
Here's how to Generate Leads with a LinkedIn B2B Marketing Strategy Author: Barbara Pfeiffer, The Partner Marketing Group Did you know 90% of B2B social traffic is driven by Twitter, Facebook, and LinkedIn? Maybe not shocking, but you might be surprised by the biggest...
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