Search is changing. Ranking on page one of Google is still valuable, but today's buyers are just as likely to ask ChatGPT, Microsoft Copilot, Gemini, or another AI assistant for recommendations before they ever click on a website. In many cases, they're looking for an...
AI content tools are everywhere these days, cranking out blog posts, social updates, and email campaigns faster than most of us can say “search engine optimization.” And while AI can be a huge productivity booster, it comes with a big question mark: can Google...
Lost in a sea of SEO and AI search acronyms? If you’ve ever dipped your toes into search marketing, you know it comes with its own language, and sometimes it can feel like you’re adrift in a stormy ocean without a compass. Between SEO, AI-driven search, and generative...
Why Does AI Search Matter for B2B Technology Marketers? AI search is changing how B2B technology companies get discovered, evaluated, and trusted online. The rise of AI-generated search results means websites are no longer competing only for traditional search...
B2B marketers are using AI to streamline content creation, improve personalization, automate repetitive tasks, and make smarter marketing decisions. From tools like ChatGPT and Microsoft Copilot to Canva AI, HubSpot, and other AI-powered platforms, marketers are...
These days, it seems like we hear the word "AI" everywhere. For many B2B marketers, that still means using tools like ChatGPT to write a blog post or draft social media content. While content creation is one of the most common uses of AI, it's only scratching the...
Artificial Intelligence. AI. Everyone’s heard these two letters at some point… let’s talk about what they mean for marketers in 2023. Here are just a few of the ways your peers are using AI for marketing in their daily work lives: Generating net new content Optimizing...