Technology Marketing Blog
Where Smart Marketers Learn and Grow
Marketing in Uncertain Times
If you read the current headlines, you may be sorely tempted to slam on the brakes when it comes to marketing and investing in it. Let’s not forget the same happened during Covid lockdown and now with the talk of recession comes the fear of investing too much too...
Google Analytics: What Metrics to Track
As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...
GA4: The Benefits of Getting Started
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
GA4 is the New Era: Google Announces New Analytics Platform
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...
Top 5 B2B Technology Marketing Trends for 2022
2022 is shaping up to be an unprecedented year for B2B technology marketers. Based on our 2022 Technology Marketing Benchmarks & Trends Report, consistent trends from the last few years are shifting in priority with some unexpected results. We’ve compiled the top...
7 Tips to Successfully Outsource Marketing
About 78% of technology marketers surveyed for our 2022 Technology Marketing Benchmarks & Trends Report use outsource marketing. That is a whopping 26% increase from our 2021 report! Perhaps the reason for such a jump in one year was related to the pandemic making...
5 Fresh Content Ideas to Target Your Audience and Supercharge Engagement
Content Ideas Back in 2019, we wrote a blog about the need to go deeper, rather than wider with your marketing when going to market. That article was aimed at marketing in general with a little bit about content. Now, let’s talk about some ideas on how you can go...
Storytelling Marketing: Creative Ways to Tell Customer Stories
Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
3 Tasks to Put on Your End-of-Year Marketing Checklist
Marketing Checklist Each year as the holidays approach and the year comes to a close, it’s easy for everyone to be distracted by anything else but marketing. Schedules fill up, priorities shift, people are on vacation, etc. Doing a full-blown marketing “winter...
