Technology Marketing Blog
Where Smart Marketers Learn and Grow
Why Your Webinars Aren’t Working (and How to Fix Them)
Webinars used to be the shiny crown jewel of B2B marketing: a chance to showcase expertise, engage prospects in real time, and generate leads with a human touch. But let’s be real. Too many webinars today are underwhelming, underattended, and, frankly,...
Virtual Marketing Director: Your Friend in the Marketing Business
Best friends. They go together like peanut butter and jelly, nachos and cheese, milk and honey… and a Virtual Marketing Director (VMD) with your marketing strategy. In other words, a VMD is the missing piece your team has been looking for. What Is a Virtual Marketing...
Can Google Tell if Your Content is AI-Generated? Here’s What Marketers Need to Know
AI content tools are everywhere these days, cranking out blog posts, social updates, and email campaigns faster than most of us can say “search engine optimization.” And while AI can be a huge productivity booster, it comes with a big question mark: can Google...
The Power of Who You Know: Why Referral Marketing Should Be Your Secret Weapon
Let’s be honest: trust isn't optional in the software and technology community. Your clients aren’t just buying a product; they’re making decisions that impact entire operations, budgets, and strategies. And when it comes to big, high-stakes decisions, no one...
How ERP Software Blog Panel Reports Turn Industry Expertise into Community Impact
ERP and CRM buyers are drowning in content. Product comparisons blur together. Thought leadership sounds insightful, but often lacks real-world substance. And too often, the voices that matter most—partners, consultants, and practitioners doing the work every day—get...
Decoding SEO and AI Search Acronyms: A Guide for B2B Technology Marketers
Lost in a sea of SEO and AI search acronyms? If you’ve ever dipped your toes into search marketing, you know it comes with its own language, and sometimes it can feel like you’re adrift in a stormy ocean without a compass. Between SEO, AI-driven search, and generative...
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[TAKE THE SURVEY] Help Shape the 2026 Technology Marketing Benchmarks & Trends Report
For more than a decade, The Partner Marketing Group’s Technology Marketing Benchmarks & Trends Report has helped marketers answer one big question: “How does what we’re doing compare to everyone else?” As we begin work on the 2026 edition, we’re once again turning...
The Learners Community: A New Chapter for the Microsoft Ecosystem
If there’s one thing we know about the Microsoft community, it’s that it never stops evolving. Between new products, new AI tools, and (let’s be honest) new acronyms every week, staying connected and informed can feel like a full-time job. That’s why the launch of the...
Trends, Themes, and Takeaways from Community Summit 2025
Community Summit North America 2025 was a whirlwind of learning, networking, and community engagement, bringing together over 5,000 Microsoft Dynamics professionals for four days of immersive sessions and discussions. From AI-powered solutions to evolving marketing...