Here’s how to Generate Leads with a LinkedIn B2B Marketing Strategy
Author: Barbara Pfeiffer, The Partner Marketing Group
LinkedIn is crushing Twitter and Facebook and other social media platforms in the B2B space with over half of that 90% being driven by the largest professional networking site in the world. Still not impressed?
According to Content Marketing Institute, 92% of B2B marketers use LinkedIn (just shy of e-mail usage at 93%). Not to mention that 80% of generated social B2B leads come from LinkedIn as opposed to Facebook or Twitter. So why is digital marketing on LinkedIn still so hard? We’ve come up with three of the biggest challenges marketers face on LinkedIn, and how you can overcome them.
1: Just Getting Started
Many companies get hung up from the get-go. While it might seem easy to slap your basic information onto the site when you start, it’s not enough. Make sure your information is current and engaging.
Most importantly, make sure your employees have the resources they need for great profiles that highlight your business. Give them options for banner images that can fit their personalities while still promoting your brand. Establish guidelines for unified branding so it makes it easier for them to create a profile with energy and quality information. Make sure your brand is cohesive and impressive anywhere your client might search.
Not sure where to start? Check out our Optimized LinkedIn Presence package for an expert consultation and unified branding solutions.
2: Training Your Boots on the Ground
While you might know how to navigate LinkedIn like a pro, your employees probably don’t share that expertise. It’s important for your staff to feel comfortable and confident with your LinkedIn strategies if you want them to use it to promote your brand.
If a cashier doesn’t know how to ring up produce, they won’t charge the customer correctly and it costs the store money. Same rule applies here – to make money, you have to train your employees. The Partner Marketing Group offers a customized LinkedIn training program created specifically with your staff in mind. You’ll learn best practices, training on sales and marketing tools, how to find the right connections, how to build highly targeted campaigns, generate leads, and more.
3: Consistent, Effective Execution
Creating and executing campaigns on LinkedIn may seem like an obvious challenge, because it’s the biggest one. A fully-developed, well-branded campaign takes a lot of work, research and expertise to execute. On LinkedIn, there are a lot of ways to take your marketing to the next level, if you have the time and know how to do it.
We know it’s tough to know how to write awesome content that gets clicks, or how to write articles and posts that connect with your demographic of clients. LinkedIn marketing can be overwhelming. That’s why we offer our Ready-to-Execute LinkedIn Marketing Campaigns where our creative consultants, writers and designers do all the hard work for you! Use our expertise to create and execute a complete campaign tailored specifically to your target audience.