As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...
The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...
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