As many of us who make a living by working in the technology or software technology sector know – the software and hardware publishers we represent are great at building hype around the software they produce and the new features they have built. Whether it’s around Windows 8 or Microsoft Dynamics GP 2013, Sage 100 or the Intel Hybrid Cloud, it’s up to the channel to ensure we help the consumer, the small business, the Enterprise customer or the controller understand the true benefits for them around these new product features.
The ‘so what’ is the secret sauce that YOU can add – in your webinars, your social media posts, your blog posts, and your email campaigns. Helping your target audience, and there may be more than one, understand the benefits of the upgraded products or the acquisition of a new product will position you as the trusted advisor in the eyes of that prospect.
So, the next time you hold a webinar or conduct an event; write an email or post a blog that casts a critical eye over your content. Don’t just spew out feature details. Cut down on the list of features and expand on the list of value derived. And if you’re struggling with that, know that the Partner Marketing Group is always ready to step in and help you out.
For more marketing tips, visit www.ThePartnerMarketingGroup.com, or opt into our monthly newsletter by texting the letters TPMG to 22828.
By Cheryl Salazar, Virtual Marketing Director at The Partner Marketing Group